Cellcom And RIM To Offer BlackBerry In Israel

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Cellcom LogoNETANYA, Israel & WATERLOO, Ontario–(BUSINESS WIRE)–April 14, 2005–Cellcom Israel Ltd. and Research In Motion (RIM) (TSX:RIM – News; NASDAQ:RIMM – News) today announced plans to offer BlackBerry®, a leading wireless communications platform, to mobile customers in Israel. BlackBerry will operate on Cellcom’s GSM/GPRS network in Israel and international roaming will be supported in countries where Cellcom has GPRS roaming agreements in place.(i)

BlackBerry provides always-on, push-based, mobile access to e-mail and other communications and information for both individual and corporate customers. BlackBerry will enable Cellcom’s subscribers to access e-mail, phone, text messaging, calendar, Internet browser, organizer and data applications via an integrated platform. With their BlackBerry device, users can easily and remotely manage their e-mail, appointments and contacts and access corporate applications.


“BlackBerry is a proven solution that is popular around the world and we are pleased to be working with RIM to include this powerful communications tool into our current solutions portfolio,” said Dr. Yitzhak Peterburg, President and Chief Executive Officer at Cellcom. “Cellcom has revolutionized the business sector in Israel by offering always-on mobile connectivity, in Israel and abroad. We are committed to introducing innovative products to enhance the business and personal communications needs of mobile professionals. By using BlackBerry from Cellcom, our customers can talk and access e-mail from the same device around the world.”

“We are pleased to work with Cellcom to introduce BlackBerry to customers in Israel,” said Don Morrison, Chief Operating Officer at Research In Motion. “More than two million people are already enjoying the advantages of BlackBerry and we think Cellcom customers will be very impressed with the proven and popular BlackBerry wireless experience.”

Cellcom will initially offer two advanced BlackBerry devices for GSM/GPRS networks: the BlackBerry 7290 Wireless Handheld(TM) and the BlackBerry 7100g(TM) business phone. The Java-based BlackBerry 7290(TM) and BlackBerry 7100g combine phone, email, text messaging, organizer, web and corporate data applications in a single device. The high-resolution screens display crisp images with support for more than 65,000 colors, while maintaining superior battery life for optimal wireless performance.

The BlackBerry 7290 and BlackBerry 7100g feature(ii):

- Phone, email, text messaging, browser and organizer applications in a single wireless handheld

- High resolution display supporting more than 65,000 colors

- 32 MB flash memory plus 4 MB SRAM for application and data storage

- Java(TM) development environment for additional applications based on open standards

- Push-based wireless connectivity

- Full-featured connected organizer

- Integrated attachment viewing (including support for popular file formats such as Word, Excel, PowerPoint, WordPerfect, PDF ASCII, JPEG, GIF, BMP, TIFF and PNG)

- Cradle-free wireless synchronization of email and organizer

- Compact form factor with a light and comfortable feel

- Bluetooth® support for wireless headsets and car kits

- Quad-band support for 850/900/1800/1900 MHz GSM/GPRS wireless networks around the world

The BlackBerry 7100g also features RIM’s breakthrough SureType(TM) keyboard technology. SureType effectively converges a phone keypad and a QWERTY keyboard to fit elegantly within the size constraints of a traditional mobile phone form factor. Through an integrated keyboard and software system, SureType provides users with an instinctively familiar look and feel and allows them to dial phone numbers and type messages quickly, accurately and comfortably. The keyboard works in conjunction with a sophisticated, real-time software system that incorporates a large word database (approximately 35,000 words initially plus the user’s address book), linguistic intelligence and advanced learning capabilities to automatically interpret keystrokes and recognize words with a high degree of accuracy.

For corporate customers, BlackBerry Enterprise Server(TM) software tightly integrates with Microsoft® Exchange, IBM® Lotus® Domino(TM) and Novell GroupWise® and works with existing enterprise systems to enable secure, push-based, wireless access to e-mail and other corporate data.

For individuals and smaller businesses, BlackBerry Internet Service(TM) allows users to access up to ten corporate and/or personal e-mail accounts (including Microsoft Exchange, IBM Lotus Domino and many popular ISP email accounts) from a single device.

Further information will be available at a later date.

About Cellcom

Cellcom is Israel’s largest and most profitable cellular operator with over 2.4 million customers. It operates a GSM/GPRS network, based on European technology, in addition to an American TDMA infrastructure. In early 2004 Cellcom introduced full EDGE coverage, thus becoming Israel’s first third generation operator. Later in 2004 Cellcom inaugurated its UMTS network in dense urban areas, as a step towards further expansion in 2005.

Cellcom’s subscribers enjoy a variety of value-added services designed for the business and private sectors, and benefit from roaming agreements with the majority of cellular operators around the world. Founded in 1994, Cellcom is owned by Bellsouth Corporation, The Safra Group, and IDB.

About Research In Motion (RIM)

Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld(TM) product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq:RIMM – News) and the Toronto Stock Exchange (TSX:RIM – News). For more information, visit www.rim.com or www.blackberry.com.

(i)Subject to Cellcom international roaming capabilities and local legal restrictions.

(ii)Some features may only be available with BlackBerry Enterprise Server(TM) v4.0.

Forward-looking statements in this news release are made pursuant to the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used herein, words such as “intend” and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on assumptions made by and information available to Research In Motion Limited. Investors are cautioned that such forward-looking statements involve risks and uncertainties. Important factors that could cause actual results to differ materially from those expressed or implied by such forward looking statements include, without limitation, possible product defects and product liability, risks related to international sales and potential foreign currency exchange fluctuations, the initiation or outcome of litigation, acts or potential acts of terrorism, international conflicts, significant fluctuations of quarterly operating results, changes in Canadian and foreign laws and regulations, continued acceptance of RIM’s products, increased levels of competition, technological changes and the successful development of new products, dependence on third-party networks to provide services, dependence on intellectual property rights and other risks and factors detailed from time to time in RIM’s periodic reports filed with the United States Securities and Exchange Commission, and other regulatory authorities. The Company has no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM, Research In Motion and BlackBerry are registered with the U.S. Patent and Trademark Office and may be pending or registered in other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners.

  • Joel Rosen

    PLEASE HELP ME!!! I BOUGHT A 7290 AND CELLCOM INSISTS TODAY (29 AUF 2006) THAT NO SUCH GPS, NAVIGATOR OR ANYTHING OF THE SORT EXISTS!! PLEASE GET BACK TO ME ASAP.
    THANK YOU,
    JOEL ROSEN

  • Joel Rosen

    PLEASE HELP ME!!! I BOUGHT A 7290 AND CELLCOM INSISTS TODAY (29 AUF 2006) THAT NO SUCH GPS, NAVIGATOR OR ANYTHING OF THE SORT EXISTS!! PLEASE GET BACK TO ME ASAP.
    THANK YOU,
    JOEL ROSEN