Airtel, India’s leading mobile service provider and Research In Motion today introduced the globally acclaimed, BlackBerry 7100g(TM) business phone in India. Another first from Airtel in India, this innovative business phone is the result of years of research and development by Research In Motion and incorporates SureType(TM) keyboard technology with the best combined wireless phone, e-mail & data experience for users who prefer a traditional ‘candy bar’ handset design. Airtel’s widening portfolio of BlackBerry(R) products will help in expanding the adoption of BlackBerry in India.
The BlackBerry 7100g from Airtel is a breakthrough innovation that packs all the benefits of BlackBerry into a traditional ‘candy bar’ phone design. The BlackBerry 7100g combines a full featured quad-band mobile phone that includes Bluetooth(R) support and speakerphone with push-based wireless email, text messaging, web browser and personal organizer applications – all on a large and bright, high-resolution color screen. The BlackBerry 7100g has been developed for active mobile professionals who want to manage their work wherever they are and also keep in touch with family, friends and the latest news using an all-in-one handset.
Announcing the launch of the BlackBerry 7100g in India, Mr. Atul Bindal, Director & Chief Marketing Officer, Bharti Cellular Limited, said, “Airtel is the first and only service provider in India to offer BlackBerry. BlackBerry has been well received by both Airtel’s prosumer and enterprise customers. The launch of the BlackBerry 7100g will catalyze further growth of BlackBerry in India as it gives customers more choice and meets their mobile lifestyle needs and preferences.”
According to Don Morrison Chief Operating Officer, at Research In Motion, “The BlackBerry 7100g and its innovative SureType keyboard technology delivers a compelling phone and messaging experience in a sleek and stylish design. Airtel’s strong technical and service capabilities add significant value and we think the combined offering will be very appealing to customers looking to upgrade from their existing mobile phone.”
The BlackBerry 7100g incorporates SureType(TM), an innovative keyboard technology that effectively converges a phone keypad and a QWERTY keyboard to fit elegantly within the size constraints of a traditional ‘candy bar’ phone design.. The BlackBerry 7100g allows four hours talk time and eight days standby time and features quad-band support (850/900/1800/1900 MHz).
For individuals and smaller businesses, BlackBerry Internet Service(TM) allows users to access up to ten corporate and/or personal email accounts (including Microsoft(R) Exchange, IBM Lotus(R) Domino(TM) and many popular ISP email accounts) from a single device.
For corporate customers, BlackBerry Enterprise Server(TM) software tightly integrates with Microsoft Exchange, IBM Lotus Domino and Novell GroupWise(R) and works with existing enterprise systems to enable secure, push-based, wireless access to email and other corporate data.
Airtel currently offers three models in India – the BlackBerry 7730(TM), the BlackBerry 7230(TM) and the BlackBerry 6230(TM). Within 8 months of launching BlackBerry in India, premier clients in India include Ernst & Young, GE Capital, HSBC Bank, Wipro Technologies, Standard Chartered Bank, Infosys, Siemens, Gillette India, Star TV, Morgan Stanley, McKinsey & Company, Master Card, Hewitt, Johnson & Johnson among other large organizations.