Comments on: Sign of trouble: A BlackBerry with your pizza http://www.blackberrycool.com/2005/07/18/sign-of-trouble-a-blackberry-with-your-pizza/ The voice of the BlackBerry community. Sat, 11 Feb 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v= By: Scott Symes http://www.blackberrycool.com/2005/07/18/sign-of-trouble-a-blackberry-with-your-pizza/comment-page-1/#comment-677 Scott Symes Tue, 02 Aug 2005 16:35:42 +0000 http://www.blackberrycool.com/2005/07/18/00654/#comment-677 Your argument has merit, and at an intellectual level, I agree! The demographics don't match up. However, I think this is about marketing and creating buzz. Marketing is an appeal to the emotions that a thing has value. BlackBerry is a cool thing to have! Regardless of whether you use it as intended. I think Papa John's is just trying to associate themselves with something cool. Your argument has merit, and at an intellectual level, I agree! The demographics don’t match up.

However, I think this is about marketing and creating buzz. Marketing is an appeal to the emotions that a thing has value. BlackBerry is a cool thing to have! Regardless of whether you use it as intended. I think Papa John’s is just trying to associate themselves with something cool.

]]> By: Scott Symes http://www.blackberrycool.com/2005/07/18/sign-of-trouble-a-blackberry-with-your-pizza/comment-page-1/#comment-480232 Scott Symes Tue, 02 Aug 2005 16:35:00 +0000 http://www.blackberrycool.com/2005/07/18/00654/#comment-480232 Your argument has merit, and at an intellectual level, I agree! The demographics don't match up. However, I think this is about marketing and creating buzz. Marketing is an appeal to the emotions that a thing has value. BlackBerry is a cool thing to have! Regardless of whether you use it as intended. I think Papa John's is just trying to associate themselves with something cool. Your argument has merit, and at an intellectual level, I agree! The demographics don’t match up.

However, I think this is about marketing and creating buzz. Marketing is an appeal to the emotions that a thing has value. BlackBerry is a cool thing to have! Regardless of whether you use it as intended. I think Papa John’s is just trying to associate themselves with something cool.

]]> By: Roberto Pedone http://www.blackberrycool.com/2005/07/18/sign-of-trouble-a-blackberry-with-your-pizza/comment-page-1/#comment-593 Roberto Pedone Wed, 20 Jul 2005 00:59:03 +0000 http://www.blackberrycool.com/2005/07/18/00654/#comment-593 I gave you a heads up on this on the 14th in a comment to another post. Isn't it cool how bloggers make news now. CNBC was so late with this story. I gave you a heads up on this on the 14th in a comment to another post. Isn’t it cool how bloggers make news now. CNBC was so late with this story.

]]> By: Roberto Pedone http://www.blackberrycool.com/2005/07/18/sign-of-trouble-a-blackberry-with-your-pizza/comment-page-1/#comment-480231 Roberto Pedone Wed, 20 Jul 2005 00:59:00 +0000 http://www.blackberrycool.com/2005/07/18/00654/#comment-480231 I gave you a heads up on this on the 14th in a comment to another post. Isn't it cool how bloggers make news now. CNBC was so late with this story. I gave you a heads up on this on the 14th in a comment to another post. Isn’t it cool how bloggers make news now. CNBC was so late with this story.

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