True and Research In Motion to Introduce ‘BlackBerry from TA Orange’

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True Corporation Plc and Research In Motion today announced plans to launch “BlackBerry(R) from TA Orange” in Thailand. True, through its TA Orange subsidiary, once again reinforces its position as a leader in the industry by introducing innovative communications solutions for the market. According to Mr. Supachai Chearavanont, President and CEO of True Corporation Plc, “Thailand is moving ahead rapidly in the wake of new technological developments. And in line with this, we are also changing the way in which we communicate. Both corporations and individuals are demanding more and more sophisticated methods of communication. True’s unique position as Thailand’s only fully-integrated communication solutions provider and lifestyle enabler, allows us to bring in new technologies that fulfill our customers’ changing needs. Our vision is to enhance their lifestyles through advanced communications technology.”


BlackBerry is an innovative communications solution that offers wireless access to email, phone, Internet, text messaging and corporate data applications via a single, easy-to-use device. BlackBerry has quickly become the solution of choice for customers around the world because it provides secure, push-based, wireless connectivity, allowing mobile professionals to remain productive while away from their desks.

“Over 3 million BlackBerry subscribers around the world already enjoy the freedom and power of advanced wireless connectivity via BlackBerry. We look forward to working with True and TA Orange to offer the industry-leading BlackBerry platform to customers in Thailand,” said Norm Lo, Vice President, Asia Pacific at Research In Motion.

Mr. Songtham Phianpattanawit, Managing Director, Corporate Solution, Wholesales & Data, True Corporation Plc said, “BlackBerry is a wireless communication platform that has been trusted since 1999 and is available on networks around the world. Chosen by many thousands of corporations and government organizations worldwide, BlackBerry provides users with superior email and text messaging capabilities and delivers an end-to-end solution unmatched in the industry. Moreover, BlackBerry features a comprehensive and proven security architecture that includes support for both Triple DES and AES encryption standards along with a wide range of other security features.”

For corporate customers, TA Orange will offer BlackBerry Enterprise Server(TM) which tightly integrates with Microsoft(R) Exchange, IBM Lotus(R) Domino(TM) and Novell GroupWise(TM) and works with existing enterprise systems to enable secure, push-based, wireless access to email and other corporate data.

“Our corporate customers will find that BlackBerry is a very attractive and feasible solution that delivers substantial productivity benefits. In addition, its ‘push’ technology means that email and data is automatically sent to the BlackBerry device without any prompting or need to download.”

“A particularly distinctive feature of BlackBerry is its high degree of flexibility and customization for corporate customers. BlackBerry offers an extensible platform built on open standards for a wide range of wireless enterprise applications,” added Mr. Songtham.

“Lifestyle trends transcend geographical boundaries. By introducing BlackBerry to Thailand, True is paving the way for people to enjoy the various aspects of their lifestyles with convenience, wireless connectivity and security whether it is for work or for leisure,” concluded Mr. Supachai.