Between 23-37% of US wireless subscribers will use a wireless phone as their primary telephone by 2009, up from 9.4% at present, according to a recent report by In-Stat. Mobile wireless services have quickly become a viable alternative to traditional landline service for a large number of consumers in the US, said In-Stat. With wireline-to-wireless number portability introduced as part of the Wireless Local Number Portability (WLNP) mandate in November 2003, consumers now have an unprecedented degree of flexibility and convenience in cutting the cord on their landlines, the research firm stated.
In-Stat found that among those with a wireless and landline phone, resistance to wireless substitution has dropped dramatically from data released by its 2003 survey. Barriers to landline replacement, particularly in-building coverage and perceived inconvenience (such as losing DSL or having to change the phone number) are resolvable with other technologies, continued network build-out or consumer education, In-Stat pointed out in the report.
“Those who are considering wireless substitution for landline are primarily motivated by lifestyle issues, as long as they don’t have to give up much in terms of quality, reliability, or services,” says David Chamberlain, In-Stat analyst. “Wireless carriers can stimulate substitution by continuing to attract customers to advanced wireless features and educating them about availability of number portability,” commented Chamberlain.