There’s no other lucrative product placement than to have your product featured on Oprah’s Favorite Things show. Every year Oprah has a show where she gives audience members her most adored products. One year she even gave away 276 Pontiac G6s to her whole audience, they thought it was their lucky day until the IRS told them they needed to pay $7,000 in taxes or forfeit the car. This year it was a bit more tamed, no cars where given away but thousands of dollars of merchandise certainly were. As you may have guessed, one of Oprah’s favorite things was a Blackberry, she had high praise for the Blackberry and how it has transformed her company and employees, and she seemed genuine too! This is actually the second time a Blackberry handheld has made her list, she gaved away a few handhelds 2 years ago. Each audience member were given a Blackberry 7105t from T-Mobile with free 3-month subscription. Being that only 3 months were given with the Blackberry, don’t be surprised that you see a few of them show up on Ebay when audience members are hit with the $80+ a month bill.
Other favorite’s of Oprah include the iPod Video, Sony Vaio laptop, Philip Stein diamond watches, and Burberry purses.