RIM was busy this week with the announcements of new partnerships with Google and the makers of PocketMac. Google launched their Google Local mapping program for the Blackberry and mentioned that they will bring Google Talk to the Blackberry. However, that’s nothing really new, especially when you consider RIM has already released Yahoo Messenger for the Blackberry and have partnered with Microsoft to bring Enterprise IM to the platform. The most interesting partnership is with Information Appliance Associates the makers of PocketMac, a program that allows you to sync your Blackberry with your Apple computer.
RIM said the deal had been struck on the back of “significant interest in BlackBerry from Mac users”. However, we doubt that RIM was losing many sales because they didn’t support Mac users. Up to this point, the Blackberry has been mainly popular in enterprise environments which is dominated by Windows. This could be the sign that RIM is starting to focus on the consumer market which has a much higher penetration of Mac users. The new redesign website with splitting sections for ‘Individuals’ and ‘Businesses’ also hints that RIM is close to releasing a device that is more every day joe friendly.
Afterall it makes sense, to sustain the high level of new subscribers it will need to expand their market. If not, stock investors who take new subscribers numbers as a key indicator of the health of RIM will pummel the stock.