The latest research from the Strategy Analytics’ Wireless Enterprise Strategies service finds that while 2006 will be another watershed year for enterprise wireless email, the competitive dynamics of the market are shifting quickly. With an estimated 63 percent of the corporate wireless email market, and now legally unencumbered, RIM remains the uncontested mobile email leader and has grounds for great optimism in 2006. However, both Microsoft and Nokia/Intellisync are gunning hard for this lucrative market in 2006 with unrivalled marketing clout and potent, though differentiated, channel strategies. Strategy Analytics expect their combined 15 percent market share to easily double in the next 12 to 18 months.
Smaller niche players that have met moderate success to date will feel added pressure to differentiate their offerings in order to maximize their value proposition and/or increase their chances of being acquired by a larger player.
“While enterprise mobile email will approach one quarter of total wireless enterprise expenditures in 2006, we still see an accelerated need for consolidation in an adolescent mobile email solution space that will ultimately be ruled by heavyweights such as RIM, Microsoft and Nokia. These are companies that possess broad solution scope, global reach and staying power,” comments Cliff Raskind, Director, Global Wireless Practice. “Even if RIM yields 10 points of market share, it remains in very good stead. For niche players however, retrenchment will be key as the competitive landscape changes. Visto must reinforce the value of effective white-labeling, Extended Systems/Sybase must rely on its IT expertise and SEVEN must continue to secure prime device real estate to continue its out-of-the-box strategy.”