Interwoven will today announce plans to move into managing mobile content. The enterprise content management firm will announce partnerships with Ericsson, RIM and a series of other vendors in authoring, localisation, search and integration. The aim is to ensure that customers have a consistent view of content across all service channels.
The most eye-catching partner is RIM, in an alliance that will see Interwoven develop a mobile version of its WorkSite ECM product for the BlackBerry.
â€œEverybody is looking to multi-channel publishing so itâ€™s a question of how you deliver a consistent customer experience,â€ said Eben Miller, senior director of product marketing at Interwoven.