Research In Motion will put such Yahoo Inc. Web offerings as search, e-mail, instant messaging, and news on its BlackBerry devices, and will start rolling out the service in 60 countries in about two weeks, the two companies said on Wednesday. The deal greatly expands RIM’s relationship with Yahoo. This is another attempt from RIM to widen its sales to include everyday consumers and enhance services to its existing, mostly corporate base.
“Our job is to create a rich user experience for our community so that they want to use Yahoo on it, and hopefully we create such a rich experience for the Yahoo community that they want to buy a BlackBerry and run Yahoo on it,” RIM co-CEO Jim Balsillie said in an interview with Reuters.
The two companies, who already offer a limited Yahoo service, did not say how much the deal is worth, but Marco Boerries, senior vice-president of Yahoo Connected Life, described it as “significant”.
“We have 200 million mail users worldwide, and we’re using that user base of Yahoo to connect them to the premier device today,” Boerries told Reuters.
Parts of the service, including Yahoo’s instant messaging and communications service, will be rolled out to new and existing BlackBerry users over the next two weeks, as RIM starts making it available to 160 carriers in 60 countries.
The Yahoo Go service, which includes real-time access to Yahoo’s community information and content services, will follow later this year, Boerries said.