Sona Mobile a provider of wireless software to the financial services, enterprise, entertainment and gaming markets, announced today that it is launching the first-ever BlackBerry Media Player, a software application designed exclusively to offer multimedia applications on the latest generation of RIM devices. It is designed for near TV quality playback of synchronized video and audio files. This application will be showcased at the Wireless Enterprise Symposium May 16-18, 2006 in Orlando, Florida, in conjunction with Sona’s first client, CanWest Global.
“We are thrilled to be first to market with a media player for Blackberry devices. For the very first time, Blackberry users can receive either BerryCast (PodCasts wirelessly updated) or streaming video on their mobile devices,” said John Bush, CEO and President of Sona Mobile. “And being able to announce CanWest MediaWorks as our first customer who will supply news content daily for a Sona Mobile BerryCast, lets RIM customers take advantage of a download-and-play method of delivering multimedia files to Blackberry devices. We believe that this application will be well-received in the marketplace.”
“We are very excited about being first to market with Sona,” said Mario Alfano, Senior Vice President, Marketing and Strategy of CanWest MediaWork’s Interactive Division. Being able to provide our news and TV content to Blackberry users opens up an important new market for CanWest MediaWorks, and the availability of relevant Canadian video content is very good news for Blackberry users.”