Last night episode of the reality television show Survivor: Exile Island saw Shane apparently losing it by typing and scrolling away on a wooden Blackberry. There was no doubt Shane is a Blackberry user himself by the way he expertly scrolled on the imaginary scroll wheel and told us his “emails” successfully sent because they had the checkmarks. It was a very comedic moment that probably only Blackberry users can fully appreciate, but was it real or staged by the marketing folks at RIM?
The reason why we’re thinking this was a plug is due to the fact that the Blackberry incident had no future bearing after the first 2 minutes of the show. They didn’t even mention it once afterwards or play on the fact that Shane is becoming a bit nutty. Not to mention how Shane was talking about how his Blackberry can do all sorts of things like email, internet, and phone. Also the long standing relantionship that RIM has with Hollywood is undeniable, twice the Blackberry was featured on Oprah’s Favorite Things show and RIM is constantly giving away Blackberrys in various award show goodie bags.
In the end it doesn’t really matter, it’s a reality show afterall and we’re sure if RIM did pay the producers of Survivor for the product placement, they easily got their money’s worth last night.