AT&T Dropping Cingular Brand?

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cingular wirelessIn 2007 Cingular’s brand will be dropped in favor of AT&T’s as a result of their purchase of BellSouth (BellSouth and AT&T jointly owned Cingular). However many analysts are questioning the move because of Cingular’s well-respected brand image, and the perception that AT&T is “your father’s brand of telephony.” One thing for certain is that this rebranding won’t come cheap: insiders expect AT&T to spend around $2 billion dollars in rebranding Cingular to AT&T Wireless, while Cingular is still committed to almost $1 billion for its now doomed brand throughout the rest of 2006.

  • http://nunya.com/ mike e.

    I think that is terrible. I think they should’ve stayed together becuase they were working very fine, and plus now some people who had AT&T sim cards, they will have to now switch over and buy a Cingular sim card. Some people don’t have money like that to keep buying new phones and sim cards. They should’ve stuck together so there wouldn’t be as much trouble as it is now.

  • http://nunya.com mike e.

    I think that is terrible. I think they should’ve stayed together becuase they were working very fine, and plus now some people who had AT&T sim cards, they will have to now switch over and buy a Cingular sim card. Some people don’t have money like that to keep buying new phones and sim cards. They should’ve stuck together so there wouldn’t be as much trouble as it is now.