EV-DO Rev. A optimization revealed

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Actix has unveiled its optimization solution for EV-DO Rev. A, the latest high-speed 3G CDMA-based standard. Actix says that it is the first to market with a solution that addresses the needs of the growing number of operators that are already trialing or getting ready to roll out EV-DO Rev. A networks.

“The availability of EV-DO Rev. A is a great milestone for wireless operators and their customers, but – as with any network upgrade – it also results in new challenges for carriers,” said Richard L. Evans, General Manager of Actix’s Americas operations.

The Actix software is designed to help wireless operators better manage the expected increase in traffic that will result from the new applications that Rev. A supports. The software also allows for carriers to view wireless network traffic patterns and determine when loads are light, giving them the ability to deliver downloaded messages to subscribers’ phones (i.e. mobile advertising).