RIM Targetting Small Business

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RIM sees big growth opportunities for its BlackBerry wireless e-mail device in the small-business sector, the company’s chief financial officer said on Thursday.

“Beyond the enterprise, we’re trying to increase into other channels – the small business market is one that is big, yet it’s much more fragmented,” said chief financial officer Dennis Kavelman at a Piper Jaffray conference.

“You have to hit a lot more small IT (information technology) managers and small companies to get the same volumes.”


The company hopes that new devices expected on the market this fall will drive demand in the small business and high-end consumer markets.

“We’re going to be doing a lot of work to really turbo-charge this part of our business: the small business (and) retail consumer,” Kavelman said. “I think that’s going to be very, very interesting over the next 12 months for us.”

  • http://www.mecha.us/ Jamison Banks

    This might have something to do with RIM releasing Enterprise Express. Free enterprise server with 15 users for individual or small business users. Once hooked, they may upgrade to a full BES.

  • http://www.mecha.us Jamison Banks

    This might have something to do with RIM releasing Enterprise Express. Free enterprise server with 15 users for individual or small business users. Once hooked, they may upgrade to a full BES.