RIM sees big growth opportunities for its BlackBerry wireless e-mail device in the small-business sector, the company’s chief financial officer said on Thursday.
“Beyond the enterprise, we’re trying to increase into other channels – the small business market is one that is big, yet it’s much more fragmented,” said chief financial officer Dennis Kavelman at a Piper Jaffray conference.
“You have to hit a lot more small IT (information technology) managers and small companies to get the same volumes.”
The company hopes that new devices expected on the market this fall will drive demand in the small business and high-end consumer markets.
“We’re going to be doing a lot of work to really turbo-charge this part of our business: the small business (and) retail consumer,” Kavelman said. “I think that’s going to be very, very interesting over the next 12 months for us.”