8:25 â€“ Theyâ€™ve just announced that the show will start in 5 mins. Everyoneâ€™s raring to go. Meanwhile, theyâ€™re playing a lot of old school techno/house music from the early 90s. Fun stuff.
8:30 â€“ The lights have dimmed, itâ€™s time for action. Theyâ€™re starting with a video montage of people registering yesterday, as well as interviews of attendees saying why theyâ€™re here. Itâ€™s a little strangeâ€¦ Weâ€™re already here; you donâ€™t need to convince us to come.
8:35 â€“ Here we go, Ellen Daley is taking the stage (VP Forrester Research)…
8:35 â€“ Here we go, Ellen Daley is taking the stage (VP Forrester Research). Sheâ€™s telling us about the Breakout Session and other features of the WES conference: the new analyst track of panel discussions, keynote speakersâ€¦ More conference promotion.
8:36 — Starting to talk about where Forrester sees the wireless enterprise industry is going. Itâ€™s not that hard to predict big technology waves, they come in 10 to 20 year periods. Broken down into two sections: innovation and growth, and refinement and digestion. We are on the cusp of a new period of innovation and growth (sheâ€™s saying starting 2008). This cycle is related to a directly proportional relationship in IT investment to GDP.
8:40 â€“ Ubiquitous computing is the next stage of the tech industry, i.e. wireless networks coupled with mobile computers that can go anywhere.
8:40 â€“ Ubiquitous computing is the next stage of the tech industry, i.e. wireless networks coupled with mobile computers that can go anywhere. Last 6 years have shown that mobile technology can do a lot more than the standard business workers needing constant connection.
8:44 â€“ Three pieces of mobility. Information users (mentioned above), mobile workers and the instrumented enterprise. Mobile workers have gotten the short end of the stick in being provided the tools they need to do their work on the road. Each three pieces must start working together for the next stage of mobility to happen.
8:45 â€“ Companies are adopting mobility more and faster than they planned. Shows that mobility is becoming more real and recognized within enterprises.
ï® Enterprises most commonly deploying: wireless email, personalized contacts and calendars, and content/information to employees.
ï® Less of a deployment in applications: sales force applications, field service applications, customer-facing applications.
BUT, enterprises are gradually showing more interest in deploying these line of business applications.
8:50 â€“ Mobility has up to now been treated as the â€˜ugly stepchildâ€™ of IT. But this is about to change, because there is a point of need urgency for good mobile IT, a need for greater usability. Mobility must now be enterprise-ready (secure, infallible, and controlled) as well as provide an end to end solution from conception to implementation.
8:53 â€“ The biggest challenge now for enterprise adoption is justifying the business cost/value (52%). Security concerns factor in 20%.
8:55 â€“ Businesses now want to spend as much money on IP and mobility. Shows an integration of mobility with IP (mobile employees using a true convergence of voice and data).
9:00 â€“ The world is slowly marching towards connecting all new devicesâ€¦ Sheâ€™s now starting to introduce Mike Lazaridis, RIMâ€™s CEO. Heâ€™s now taking the stage.
9:01 â€“ Heâ€™s talking about Alex Trebec and how providing a buzzer system for a game show started him off on his career. Strange and beautiful stuff here, folks.
9:02 â€“ Lazaridis is saying weâ€™ve past the point of inflection for mobile adoption, because people now realize they can be more efficient with wireless data. Technology is maturing to the point where its increasing the accuracy of the decisions being made. Heâ€™s dripping pro-mobility.
9:05 â€“ EVERYBODY at RIM has a BlackBerry, which has given them an in-house view of how mobility can increase efficiency and innovation. Because of the need for security with enterprise solutions, it has to be end to end. Enterprises like Intel donâ€™t want to deploy IT unless itâ€™s secure (even if they donâ€™t yet know what it will do for them). Not only about the transmission of data, but handset security (OS, data encryption) and 24/7 access to the corporate network.
9:08 â€“ Where RIM is going nextâ€¦ Continue to develop the applications and peripherals related to mobility â€“ this is what WES provides. Really likes the Bluetooth projector adaptor to do powerpoint from blackberry â€“ itâ€™s not only wireless connectivity, but local area connectivity thatâ€™s important.
9:10 â€“ Is there a brick wall on wireless data? Can we consume too much? How much is too much? RIM started with pagers, probably the smallest wireless pipe. Mobile transmission of data is directly related to battery life. You need at least two days of battery life so youâ€™re not worried (boy do I hear that right now).
9:15 â€“ If weâ€™re not careful with wireless data networks, weâ€™re going to pass what carriers can effectively handle to make a profit. With greater adoption, this will only become a bigger concern. Most mobile tech research has been placed on compressing speech, so mobile devices now offer great voice services. But weâ€™re moving away from speech to straight data, which now must be the focus of optimization. The goal is a strong partnership with the carriers, because that gets the device to the user.
9:17 â€“ What is RIMâ€™s role in the upcoming future of enterprise? The user wants all kinds of features, where as the IT department wants greater control. RIMâ€™s solution is to offer the IT department more tools to manage their enterprise IT so they have that control as well as the flexibility so that itâ€™s not an all-or-nothing switch (heâ€™s using SMS as an example). They really like the word flexibility.
9:21 â€“ Challenges for the industry? Protecting operating environments with strong encryption; managing, sifting through and analyzing the increasing amount of data; treating voice as another piece of data that can be managed (call logging, address book functionality â€“ a lot of stuff RIM is already doing). Lazaridis wants to make conference calling better (sounds like the pet peeve of a CEOâ€¦).
9:27 â€“ Coming to a closeâ€¦ Hopes for RIM and WES. Heâ€™s continuing to emphasize that weâ€™re past the inflection point of mobile adoption. Mobility has become a necessary part of business as a fax or desk phone. Early deployment of technology is the key to ubiquitous adoption, and BlackBerry is at the forefront of a new wave of adoption. RIM is providing the foundation for wireless applications that allow companies to maintain a competitive advantage beyond the ubiquity of the fax or desk phone. And Lazaridis is done.
9:32 â€“ Next up is Linda Pfost, General Manager of Enterprise Employee Productivity for Intel. Sheâ€™s saying itâ€™s important to have the right device, at the right time, with the right information. Talking about how Intel salivated at the mobile possibilities the Centrino chip offered when it was unveiled by R&D.
9:36 â€“ Intel recognized in 2003 to operate under the mobile banner within their own company. Shifted to 80/20 in favor of mobile over landlocked technology and internal communication.
9:37 â€“ Saw a 30% increase in productivity with the switch to mobile. Found that if you give the average employee a wireless computer, theyâ€™ll get a weeks worth of work done 2 hours quicker (boy, that adds up over time). Today, 22% of their employees use connected handheld devices (19,700 devices), but theyâ€™re very strict about which devices they allow to connect to their corporate network.
9:42 â€“ Next step: to operate primarily on a wireless campus (including voice, video and data), with seamless connectivity between subnetworks and networks; to be able to pull up all the necessary information on a connected device that isnâ€™t a laptop. Thatâ€™s about it for Ms. Linda Pfost and the morning keynote.
Iâ€™ve got blisters on me fingers!!!