WES 2006: An International Event?


WES 2006 logo

As RIM grows its market share, it will continue to become more of a global company (not a bad progression for a small start-up from Waterloo, Ontario). Our UK friend, Mike Persaud, sent us some words on the international feel to WES 2006 (as well as some of the problems with that). Check it out.

It’s been a tough year so far for RIM, what with the constant court appearances and the threat of further patent infringements and of course the RedBerry in China. So what better way to assess your competitive position than to take a break in Orlando! Even better, invite all your friends and allies to help put together a plan for the next tactical milestone in the strategy.

Well, I jumped at the chance, having attended WES 2005, with quality sessions and the opportunity to network with global partners and peers… oh and the sun, golf and swimming too…. RIM decided to do it again in the sunshine state at the lavish Gaylord Palms Resort. The convention centre was a perfect venue for WES 2006 with over 4.5 acres under glass with an abundant plant and animal life (including alligators) set around a host of restaurants (one shaped as a ship and one shaped as a castle situated in the middle of hotel).

WES is a global event and an impressive one too. Europe and Asia showed up in large numbers – in fact, I met someone from South Africa who traveled 35 hours to get here and one person from Sydney who had been traveling for 3 weeks and felt that WES was worthy of a stop in his global travel itinerary. As a UK attendee, upon registration I was given an “International delegate” ribbon to add to my ID badge. Along with that came an invitation to an international drinks reception and dinner that allowed us to network with other international delegates. Out of the 3000 delegates, I guess over 40% were international.

Great to see RIM empowering the globe! Well here’s the irony of this international push, based on the type of language that was used in the keynotes and session titles. Firstly, from the UK, I find terms like “hockey stick adoption curve” complete nonsense. But it was the titles of the breakout sessions that really knocked me out, first to try to understand it as a native English speaker, but worse still for a non-English speaking native must be even more painful. Here’s a few:

-Leveraging Enterprise-grade Location Services Applications to Enhance Productivity and Improve ROI (that was my favorite.. title)
-Redefining Mobility: From Highways to Hallways [terms such as Corridor Warrior were mentioned here (evolution from Road Warrior I guess)]
-Mobile Managed Services Montage: Leveraging Ancillary Services to Optimize your BlackBerry (what???)

And finally…
-Supporting Global Users! That was part of the irony. Maybe I am being too sarcastic, but having attended some of the easier to understand sessions, I found the content of this one full of even more buzz words.