It goes without saying that most BlackBerry users develop a unique bond with their device of choice. However, a special few who are extremely devoted take their CrackBerry addiction to a place that few others go. That’s why it was so great to stumble across this blog post pointing to a Globe and Mail article about a man who wanted more for his BlackBerry, and got it. We got in touch with Howard Thaw today so he could tell us all about his RedBerry.
“Credendo Vides†– Believing is Seeing. I just happen to see and like things in very vivid colours. RED in this case – and you can’t miss me coming, with the unmistakable Ferrari-Red BlackBerry in the holster on my side. Why? Because I can!
There isn’t a meeting that goes by – or a tradeshow, or media interview that someone doesn’t salivate over my Red BlackBerry. As they brush their fingers over the glossy coat, there’s a moment of hesitation before the inevitable question emerges: where did you ever get that from? And so the conversation goes…
Growing up, my father used to remind me that when the whole world is jumping up and down: stand still! In the case of my BlackBerry, everyone in the world was parading around with basic black and boring blue devices, blending nicely into their pin stripes and dark trousers. The world, in this case, was standing still. Ask anyone who I know: melding into the masses – that’s simply not me.
Within weeks of getting my BlackBerry in June of 2004, I was already thinking about ways to personalize and customize my unit. Google is no more help today then it was then in finding any commercially available solutions to a BlackBerry mod (modification) – so I did what any self-respecting entrepreneur would do and set out to create my own personalized, customized, [series of 1], non-conformist anything but Black or Blue Berry.
I had a clear vision of what I wanted: a shiny, triple-coated and glazed, Ferrari Red BlackBerry that would accessorize my personality.
Of course there were a few small steps between my vision and the final working product.
First task was to find a shell. I raised this challenge with my partner, Alec Saunders and our co-workers at our weekly status meeting at Iotum. Smile, giggle, laugh – no one took me seriously. Why should they? Be careful what you wish for, but suffice to say it was through some creative networking and gentle encouragement that a case arrived one day with no return address (my source(s) should be nameless and blameless).
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