The Story of the RedBerry

14 Comments

RedBerry

It goes without saying that most BlackBerry users develop a unique bond with their device of choice. However, a special few who are extremely devoted take their CrackBerry addiction to a place that few others go. That’s why it was so great to stumble across this blog post pointing to a Globe and Mail article about a man who wanted more for his BlackBerry, and got it. We got in touch with Howard Thaw today so he could tell us all about his RedBerry.

“Credendo Vides” – Believing is Seeing. I just happen to see and like things in very vivid colours. RED in this case – and you can’t miss me coming, with the unmistakable Ferrari-Red BlackBerry in the holster on my side. Why? Because I can!

There isn’t a meeting that goes by – or a tradeshow, or media interview that someone doesn’t salivate over my Red BlackBerry. As they brush their fingers over the glossy coat, there’s a moment of hesitation before the inevitable question emerges: where did you ever get that from? And so the conversation goes…

Growing up, my father used to remind me that when the whole world is jumping up and down: stand still! In the case of my BlackBerry, everyone in the world was parading around with basic black and boring blue devices, blending nicely into their pin stripes and dark trousers. The world, in this case, was standing still. Ask anyone who I know: melding into the masses – that’s simply not me.

Within weeks of getting my BlackBerry in June of 2004, I was already thinking about ways to personalize and customize my unit. Google is no more help today then it was then in finding any commercially available solutions to a BlackBerry mod (modification) – so I did what any self-respecting entrepreneur would do and set out to create my own personalized, customized, [series of 1], non-conformist anything but Black or Blue Berry.

I had a clear vision of what I wanted: a shiny, triple-coated and glazed, Ferrari Red BlackBerry that would accessorize my personality.

Of course there were a few small steps between my vision and the final working product.

First task was to find a shell. I raised this challenge with my partner, Alec Saunders and our co-workers at our weekly status meeting at Iotum. Smile, giggle, laugh – no one took me seriously. Why should they? Be careful what you wish for, but suffice to say it was through some creative networking and gentle encouragement that a case arrived one day with no return address (my source(s) should be nameless and blameless).

  • someone

    Dude, get a life.

  • someone

    Dude, get a life.

  • Eric

    Wow. You painted your blackberry. What an accomplishment. Can I get a copy of your resume? You freaking rule.

  • Eric

    Wow. You painted your blackberry. What an accomplishment. Can I get a copy of your resume? You freaking rule.

  • Tom

    $10 says you screwed up your radio performance and will suffer decreased battery life & reduced range due to interference with the antenna. There’s probably plenty of metal in that paint — event if it doesn’t have an obvious metal-flake.

  • Tom

    $10 says you screwed up your radio performance and will suffer decreased battery life & reduced range due to interference with the antenna. There’s probably plenty of metal in that paint — event if it doesn’t have an obvious metal-flake.

  • Tom

    $10 says you screwed up your radio performance and will suffer decreased battery life & reduced range due to interference with the antenna. There’s probably plenty of metal in that paint — event if it doesn’t have an obvious metal-flake.

  • Real G

    Good for you dude. Redberry is hot.

  • Real G

    Good for you dude. Redberry is hot.

  • Real G

    Good for you dude. Redberry is hot.

  • watamess

    Metal flake in the paint? I used to mix paint with metal flake. Its a finer dust than dust is. I think its a cool idea? Even if there were problems with it that needed to be worked out, its still the very same inventive ideas that brought Blackberry into the market. Who knows? With that kind of initiative, in 5 years, Howard might come up with an idea that puts Blackberry, Palm, all the windows type mobiles, maybe even Bill Gates himself into the dark ages of outdated ideas. Would you still be sitting in front of a screen with nothing else to do but knock someone else’s idea about how to improve on Howard’s invention? You think maybe BlackberryCool would go through the trouble of getting in touch with you to write an article on you? UmmHmmm.
    Howard, awesome job!! Even if you don’t make it big, you still care enough about what you want to make it happen! If your idea is a success, that is if the tiny dust particles don’t interfere with the signal transmission from the big satellite in space, I’ll be the first to want a catalog!

  • watamess

    Metal flake in the paint? I used to mix paint with metal flake. Its a finer dust than dust is. I think its a cool idea? Even if there were problems with it that needed to be worked out, its still the very same inventive ideas that brought Blackberry into the market. Who knows? With that kind of initiative, in 5 years, Howard might come up with an idea that puts Blackberry, Palm, all the windows type mobiles, maybe even Bill Gates himself into the dark ages of outdated ideas. Would you still be sitting in front of a screen with nothing else to do but knock someone else’s idea about how to improve on Howard’s invention? You think maybe BlackberryCool would go through the trouble of getting in touch with you to write an article on you? UmmHmmm.
    Howard, awesome job!! Even if you don’t make it big, you still care enough about what you want to make it happen! If your idea is a success, that is if the tiny dust particles don’t interfere with the signal transmission from the big satellite in space, I’ll be the first to want a catalog!

  • Armando

    The world is full of haters who contribute nothing other than their disposable and anonymous comments…

    I like it – Great Job!

  • Armando

    The world is full of haters who contribute nothing other than their disposable and anonymous comments…

    I like it – Great Job!