An article by way of Mercury News may shed some light on the slow adoption rate of smartphones in North America. While there are an estimated 200 million cell phone users in the US, only 2.2% own smartphones; analysts at Telephia are saying that this percentage reflects an industry emphasis on feature-heavy devices, when consumers want lower prices.
With device costs ranging from $400-500 (don’t forget expensive voice and data plans), most smartphones like the BlackBerry or Treo 650 are beyond the average consumer’s budget. One CrackBerry addict questioned within the article says that while they love their BlackBerry, they wouldn’t use it if their employer didn’t pay for the data plan.
Question of the day, folks: how much are you willing to pay for your BlackBerry (for get enterprise stuff, we’re talking average consumer here)?