BrandRepublic.com is reporting that RIM is looking for a direct marketing and events agency to help market the BlackBerry in the UK. Similar to selection of Figtree for the EMEA region, RIM is seeking a direct agency to maintain its strategy of broadening the appeal of the BlackBerry beyond middle-management, and to defend its position in the market amid increased competition from rivals like Nokia and Microsoft.
RIM has reviewed each aspect of its marketing since it began a review of its media arrangements in 2005. BrandRepublic is also reporting that RIM will also review their digital and CRM arrangements in the near future.
