Balsillie reinforces RIM’s new multimedia focus


BalsillieSpeaking at RIM’s annual shareholder meeting in Waterloo, Canada last night (of which you can find the webcast here), RIM co-CEO Jim Balsillie reinforced RIM’s desire to take a bigger slice of the consumer market through more multimedia features in new devices.

“We’ll be definitely supporting more forms of media, it’s a big part of our direction,” Jim Balsillie told Reuters, adding that delivering features such as photography, music and video with the BlackBerry “opens up some bigger markets.”

“It’s totally adjacent and complementary in some respects, but also in other respects it lays right on top (of) our existing market.”