BlackBerry Game gets Industry Recognition

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RV Pile-UP

It’s not too often we hear about BlackBerry games making waves in the industry, so this one’s a feel good story. REGARD, in partnership with Sony Pictures Entertainment, have announced that their “RV Pile-UP” free BlackBerry game will be recognized at the American Film Institute (AFI) Digital Content Festival in Los Angeles, CA, on July 26, 2006.

This event will showcase the best new digital and interactive content created for television (both cable and satellite), mobile devices, games and broadband technologies. RV Pile-UP is based around the recent Robin Williams movie, RV.

“The movie touches on themes of staying connected to both family and … to work obligations, by using technology like BlackBerry,” said Dwight Caines, Executive Vice President, Worldwide Digital Marketing, Columbia TriStar Marketing Group. “We thought this game would be a fun way to reflect those concepts in our digital marketing campaign.”

Good going REGARD! If only the movie had deserved so much acclaim…