Business Week: The Pearl is Important for RIM (duh)

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BlackBerry Pearl

BusinessWeek Online has a new report up about the importance of the BlackBerry Pearl to RIM. Now, we know the article has been written for the business crowd rather than the tech-crazy road warriors that call BlackBerry Cool home, but it’s still funny to see a major news source kind of regurgitating news that you could have found right here weeks ago. Oh well, it’s still a good read if you’re new to the BlackBerry scene or want a refresher on the stakes of RIM’s consumer push:

If RIM was starting to feel the heat in the corporate market, the consumer market may seem sweltering. With far more players selling consumer gadgets, price pressure is intense and the pace of innovation is swift.

Indeed it is, BusinessWeek. Indeed it is.

  • Thought

    It’s interesting how the article talks about RIM “feeling the heat” but doesn’t mention the dynamic in the opposite direction: namely, these other competitors like Palm, Nokia, Motorola, etc., feeling the heat from RIM.

    If I were these other players in the game, I’d worry when a formidable name like BB comes onto the field.

  • Thought

    It’s interesting how the article talks about RIM “feeling the heat” but doesn’t mention the dynamic in the opposite direction: namely, these other competitors like Palm, Nokia, Motorola, etc., feeling the heat from RIM.

    If I were these other players in the game, I’d worry when a formidable name like BB comes onto the field.