Too cliched? Mayhaps, but it’s good news all the same. More news out of Cellular News has an initiative put together by various mobile industry folk to make mobile devices more eco-friendly.
The report focuses on topics such as improving energy consumption, removing materials of concern, improving take-back and recycling methods of mobile phones, and they’re adding you into the mix with a need for more informed consumers.
Commenting on the action plan, Matthew Wilkinson, Policy Adviser at WWF International, said, “WWF is pleased to have collaborated with industry on this initiative to try to secure – ahead of regulation – environmental benefits from the mobile phone sector. We will continue our stakeholder involvement in the project, and look forward to the sector delivering on its commitments.”
Charlotte Grezo, Vodafone Director for Corporate Responsibility, said, “It is important that the mobile industry continues to provide ways for customers to return unwanted mobile phones. Customer involvement is key to our ongoing success and we are keen to try out innovative incentives in order to recover resources and minimise environmental impact.”
