We avoid the Hilton/Lohan/etc. reports like the plague here at BlackBerryCool, but it appears as though RIM wants to target those who DO pay attention. We’ve never been fans of mixed signals.
News out of the UK has RIM and the BlackBerry choosing youthful ad agencies like RPM handling it’s experiential marketing, while the direct work (mail-outs, emailing, etc.) will be handled by Meteorite. Things that happen across the pond usually happen here, too – be interesting to see how RIM’s marketing evolves over the next year, if not months.