BlackBerry seeks out youth market

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BlackBerry Youth

We avoid the Hilton/Lohan/etc. reports like the plague here at BlackBerryCool, but it appears as though RIM wants to target those who DO pay attention. We’ve never been fans of mixed signals.

News out of the UK has RIM and the BlackBerry choosing youthful ad agencies like RPM handling it’s experiential marketing, while the direct work (mail-outs, emailing, etc.) will be handled by Meteorite. Things that happen across the pond usually happen here, too – be interesting to see how RIM’s marketing evolves over the next year, if not months.

  • moog

    “More than 3m people own a BlackBerry in the UK, making it the company’s biggest European market, yet the brand has traditionally been the communications device of choice among middle and upper management.”

    I don’t think this is true. There are somewhere between 4-6M BB’s worldwide, and AMerica is by far the largest market.

  • moog

    “More than 3m people own a BlackBerry in the UK, making it the company’s biggest European market, yet the brand has traditionally been the communications device of choice among middle and upper management.”

    I don’t think this is true. There are somewhere between 4-6M BB’s worldwide, and AMerica is by far the largest market.

  • http://celebrityblackberry.com/ Steven

    I’m only 15 with a Blackberry 8700c, and I love it!

  • http://celebrityblackberry.com Steven

    I’m only 15 with a Blackberry 8700c, and I love it!

  • George

    Wow 15 and a Blackberry … kids these days.

  • George

    Wow 15 and a Blackberry … kids these days.