Sometimes just knowing you’re amazing isn’t good enough. BusinessWeek has ranked the top 100 brands, and Canada made a no-show. Which means, more specifically, that our beloved RIM was absent from the list.
A report from the Globe and Mail notes that RIM is top of the list to… make it on the list and represent. The article originally mentions that RIM will make the list because of all the celebrities picking up the device, then they become a little more rational.
“Investors who doubted RIM’s ability to take on the world seem to have underestimated two things. The first was the potential to expand beyond North America. BlackBerrys are hot items in Singapore, Indonesia, India and Saudi Arabia, as well as in Europe, as local phone companies are recruited to carry the brand. The second was RIM’s desire to penetrate the consumer market, where it has had no sales to speak of.”
And get a load of the last line. I think you can hear my eyes rolling.
“It’s time the country was known for something other than maple syrup and Mounties.”
Yeah, like how about our health care system? Yeesh. Anyway, according to that report, RIM is taking over the world. We brought it to you first.