Handmark adds q-tag advertising initiative


Houston, we have news.  Or rather, there’s news out of Houston.  Handmark, a leading developer and distributor of mobile content solutions, announced that it is using qtags-powered text promotions as a part of its advertising campaigns, making it easier for consumers to quickly download Handmark applications without having to remember URLs or visit a software store to make a purchase.

A nice little feature for your BlackBerry, I’d say.  Anything to shave some minutes off your day is a-ok in our books.  You can check out the entire press release after the jump.

Consumers can text “express” to 78247 (QTAGS) and immediately receive a reply text with a one-click download link for the Handmark flagship mobile software, Pocket Express. Pocket Express wireless service delivers free news, sports, and weather, plus other subscription services including stock quotes, street maps and turn-by-turn directions, movie reviews and show times, 411 directory search, and more. Pocket Express is available on BlackBerry, Palm Treo, Motorola Q, and other Windows Mobile wireless handhelds as well as MOTORAZR, MOTOPEBL, and MOTOSLVR.

Handmark offers some of the most popular applications on the market, from games like Tetris and Scrabble to entertainment content like ZAGAT TO GO(SM) and productivity software such as The New Oxford American Dictionary and Pocket Express.

“QTags text is a perfect way to link a customer to a mobile-oriented application, like Pocket Express,” said Tom McKeon, VP of Channel Sales at Handmark. “And this innovative distribution method distinguishes us from competitors, by offering our customers the most convenient download on the market.”

“Handmark, a forerunner in mobile content development and distribution, leveraged qtags ability to quickly and easily set-up keywords in a way that directly benefits the consumer,” said Allison Gower, qtags president and founder. “Consumers are bombarded with thousands of advertising URLs each day, so it’s important to make it ultra-easy for your message to break through all of that clutter. qtags are a natural way to literally get your product into the hands of the consumers who want it.”

About qtags

The qtags text-messaging system has been used by some of the world’s leading brands, including Popeyes Chicken & Biscuits, Red Robin Cowboy Red Franchises, HP, Applebees, FYE and Rip Curl USA. The company currently offers qtags in the United States and Canada and service is expanding to areas such as Europe, Asia and the Caribbean. For more information on how this innovative marketing concept works, visit the company blog at www.allaboutqtags.typepad.com or the company site at www.qtags.com.

About Handmark

Handmark is a global leader in the development and distribution of mobile content solutions. Pocket Express wireless on-device portal service offers consumer-friendly access to news, reference and infotainment content on mobile phones as well as BlackBerry, Palm Treo, MOTORAZR, motorola Q and other Windows Mobile wireless handhelds. The company holds key mobile content distribution patents including Java-based push technology for wireless devices; has technology and distribution relationships with CNN International, The Associated Press, Oxford University Press, Hasbro, MobiTV, TV Guide, JAMDAT Mobile and Zagat Survey as well as all major U.S. mobile operators; and dominates the market for mobile software sold through retail channels. Handmark has R&D facilities in Gothenburg, Sweden; Kansas City, Mo.; and Dallas, Texas, with sales offices in Kansas City; San Francisco; Stockholm, Sweden; and London. For more information, visit http://www.handmark.com.  

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