Comments on: BlackBerry losing brand value, says BrandWeek http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/ The voice of the BlackBerry community. Sat, 11 Feb 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v= By: Greg http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-51655 Greg Mon, 23 Oct 2006 20:28:59 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-51655 You can access brandweek article for free with a congoo netpass at congoo.com - my tip of the day. You can access brandweek article for free with a congoo netpass at congoo.com – my tip of the day.

]]> By: Greg http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-483892 Greg Mon, 23 Oct 2006 20:28:00 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-483892 You can access brandweek article for free with a congoo netpass at congoo.com - my tip of the day. You can access brandweek article for free with a congoo netpass at congoo.com – my tip of the day.

]]> By: Anonymous http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-51631 Anonymous Mon, 23 Oct 2006 17:56:23 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-51631 <strong>BlackBerry losing brand value, says BrandWeek</strong> Break out the defibrillator. No reason, really. I’ve just always wanted to use one. I was going to talk about reviving RIM and the BlackBerry because, according to the 2006 Brand Keys Customer Loyalty Leaders List, they’re slipping away from the co... BlackBerry losing brand value, says BrandWeek

Break out the defibrillator. No reason, really. I’ve just always wanted to use one. I was going to talk about reviving RIM and the BlackBerry because, according to the 2006 Brand Keys Customer Loyalty Leaders List, they’re slipping away from the co…

]]> By: BlackBerryCool » BlackBerry still might make it in Asia http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-51607 BlackBerryCool » BlackBerry still might make it in Asia Mon, 23 Oct 2006 14:56:39 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-51607 [...] Feel like you’re losing faith in your device? Reading this article’ll have you thanking Mr.’s Balsillie and Lazaridis in no time. [...] [...] Feel like you’re losing faith in your device? Reading this article’ll have you thanking Mr.’s Balsillie and Lazaridis in no time. [...]

]]> By: Steve St. Pierre http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-51604 Steve St. Pierre Mon, 23 Oct 2006 14:53:12 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-51604 As always, really good insight, Thought. I thought it'd just be interesting to see that they've slipped overall. But stay tuned - aviscool.com is on the way, I think. As always, really good insight, Thought.
I thought it’d just be interesting to see that they’ve slipped overall. But stay tuned – aviscool.com is on the way, I think.

]]> By: Steve St. Pierre http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-483891 Steve St. Pierre Mon, 23 Oct 2006 14:53:00 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-483891 As always, really good insight, Thought. I thought it'd just be interesting to see that they've slipped overall. But stay tuned - aviscool.com is on the way, I think. As always, really good insight, Thought.
I thought it’d just be interesting to see that they’ve slipped overall. But stay tuned – aviscool.com is on the way, I think.

]]> By: Thought http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-51601 Thought Mon, 23 Oct 2006 14:42:00 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-51601 It's an interesting survey, but I wonder about some of its conclusions. For instance, Apple is only number 22, having come up 37 places from last year. However, I would venture to say that in the tech world and overall, Apple enjoys some of the highest customer loyalty around. As for the article's statement that BlackBerry is losing loyal customers, I would suggest that the wording is sloppy at best. If anything, BB is gaining loyal customers with its new consumer line...just read any of the forums and you will see most BB newbies with the Pearl are absolutely gaga over it. On this one survey, BB may have losted some ground in a relative sense, but in an absolute sense, I believe BB is gaining. Look at some of the other brands on this list who are ranked higher: Avis (Rental Car) and Verizon Long Distance. It's not that those brands inspire any great excitement among consumers...it's just that they are kind of always there for consumers. So an interesting study, and one that RIM can learn from, no doubt, but like all such studies, I'm sure it has its shortcomings. It’s an interesting survey, but I wonder about some of its conclusions.

For instance, Apple is only number 22, having come up 37 places from last year. However, I would venture to say that in the tech world and overall, Apple enjoys some of the highest customer loyalty around.

As for the article’s statement that BlackBerry is losing loyal customers, I would suggest that the wording is sloppy at best. If anything, BB is gaining loyal customers with its new consumer line…just read any of the forums and you will see most BB newbies with the Pearl are absolutely gaga over it. On this one survey, BB may have losted some ground in a relative sense, but in an absolute sense, I believe BB is gaining.

Look at some of the other brands on this list who are ranked higher: Avis (Rental Car) and Verizon Long Distance. It’s not that those brands inspire any great excitement among consumers…it’s just that they are kind of always there for consumers.

So an interesting study, and one that RIM can learn from, no doubt, but like all such studies, I’m sure it has its shortcomings.

]]> By: Thought http://www.blackberrycool.com/2006/10/23/blackberry-losing-brand-value-says-brandweek/comment-page-1/#comment-483890 Thought Mon, 23 Oct 2006 14:42:00 +0000 http://www.blackberrycool.com/2006/10/23/002561/#comment-483890 It's an interesting survey, but I wonder about some of its conclusions. For instance, Apple is only number 22, having come up 37 places from last year. However, I would venture to say that in the tech world and overall, Apple enjoys some of the highest customer loyalty around. As for the article's statement that BlackBerry is losing loyal customers, I would suggest that the wording is sloppy at best. If anything, BB is gaining loyal customers with its new consumer line...just read any of the forums and you will see most BB newbies with the Pearl are absolutely gaga over it. On this one survey, BB may have losted some ground in a relative sense, but in an absolute sense, I believe BB is gaining. Look at some of the other brands on this list who are ranked higher: Avis (Rental Car) and Verizon Long Distance. It's not that those brands inspire any great excitement among consumers...it's just that they are kind of always there for consumers. So an interesting study, and one that RIM can learn from, no doubt, but like all such studies, I'm sure it has its shortcomings. It’s an interesting survey, but I wonder about some of its conclusions.

For instance, Apple is only number 22, having come up 37 places from last year. However, I would venture to say that in the tech world and overall, Apple enjoys some of the highest customer loyalty around.

As for the article’s statement that BlackBerry is losing loyal customers, I would suggest that the wording is sloppy at best. If anything, BB is gaining loyal customers with its new consumer line…just read any of the forums and you will see most BB newbies with the Pearl are absolutely gaga over it. On this one survey, BB may have losted some ground in a relative sense, but in an absolute sense, I believe BB is gaining.

Look at some of the other brands on this list who are ranked higher: Avis (Rental Car) and Verizon Long Distance. It’s not that those brands inspire any great excitement among consumers…it’s just that they are kind of always there for consumers.

So an interesting study, and one that RIM can learn from, no doubt, but like all such studies, I’m sure it has its shortcomings.

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