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Weekend Contest: Where does the Pearl sit?

itunes.jpgWe’ve discussed the up’s, down’s, in’s, out’s of the Pearl almost to death - not the Pearl’s death, ours. One of the topics the guys here at BBCool enjoy touching on most is the marketing efforts put forth by our pals at RIM. We’ve seen point-of-purchase items, ginormous billboards in Times Square, and more directed efforts like the Pearl launch parties held in major metropolitan areas in Canada, the US, and the UK (whose seemed to be much more star-studded).

It’s been nearly two months since RIM’s little gem dropped in the US, so the question this week is this: What kind of presence does the BlackBerry Pearl have, exactly? What marketing, advertising, whatever have you seen that put the Pearl at top of mind? Do you approve? What would you change? This week’s winner will receive a lofty $20 gift certificate from iTunes.

Last week we tested your trust regarding user-created applications. Sorry Mr. Powers, but last week’s prize of some Magmic games goes to Krad, who often creates some things himself, but is wary of the first malware that’ll kill his device. Thanks for all of your emphaticness surrounding the question, folks. Enjoy yourselves this weekend.

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3 Responses to “Weekend Contest: Where does the Pearl sit?”

  1. Krad
    October 27th, 2006 20:22

    How do i collect my prize!

    I have seen zero marketing for the Pearl. The only thing i have seen was a poster at a 3rd party wireless kiosk in the mall…

    I am not complaining, not only did i get a pearl, but got a replacement without having to wait weeks for it. I am so glad it was not sold out.

  2. Dave
    October 28th, 2006 13:08

    I have seen very little, if any, advertising for the Pearl in my area (Detroit). There are T•Mobile stores, but I don’t frequent them so I probably wouldn’t see anything inside those stores. However, there are literally tons of independently owned cellular stores and I’ve seen no advertisement in their windows.

    The best advertising I’ve seen has been on websites like yours and the website itself. But if no one knows about your website or the pearl site they may have not even heard of the Pearl. And with only one celebrity photo so far ( I’m surprised that almost anyone who is not an avid BlackBerry user would even care to give RIM a try.

    Me, personally I have been waiting for a device such as this for years! I was the first in my circle of friends/family to carry around an MP3 player, all digital cell phone, digital camera, and a PDA (Palm Pilot 5000). I have long been known to say that I can’t wait for a satisfying device to do all of these things and do them well. I had a Palm Treo 650 for a year, but left that company and they kept it.

    For the past 5 years I’ve been carrying a BlackBerry, digital camera, and MP3 player. Almost need a damn purse, but let’s not go there…

    My point in all of this is that no one I know personally mentioned the existence of the Pearl. I expected someone to say, “Hey, I thought you’d be the first in line to get one of those!”
    So back to your question about Where Does The Pearl Sit? I think RIM has some ways to go with their marketing scheme. They’ve made a device that both business and consumer users would love! Heck, we even have a few BlackBerry “freaks” at our company who have been asking for a camera forever… and neither two of them have mentioned it.

    Fess up time: I don’t have a Pearl. I would have but recently purchased a 7130e through Sprint and love it, expect for no media or camera. I’m satisfied with waiting for a Pearl 2.0 device to make its way to Sprint’s shelf (probably in the next 4 years, hahaha).

    I’m curious to see what happens when the iPod Phone hits the market. Apple certainly owns the majority of the MP3/media player market… I’m sure their efforts (if worthy) will carry over and perhaps steal thunder from RIM. And that’s my 2 cents for today.

  3. Lee
    October 29th, 2006 07:43

    I just read the review of the Pearl on Phonescoop. And they raise some very good points, most of which revolve around the Blackberry OS. As a longtime BB user I don’t think twice about moving around in the BB world, but to the consumer (the stated target audience for the Pearl) the BB OS is an unfamiliar world. Most cell phone and even smartphone users are accustomed to a world of graphics, icons, and soft keys and this is simply not the way the RIM world works. While the capabilities, form factor and any marketing campaign may garner attention, the way BB’s work may scare off many potential adopters.
    Not that I’ve seen much marketing outside of the tech and business world (in Esquire I think) so maybe they aren’t really courting the average consumer after all?

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