We’ve discussed the up’s, down’s, in’s, out’s of the Pearl almost to death – not the Pearl’s death, ours. One of the topics the guys here at BBCool enjoy touching on most is the marketing efforts put forth by our pals at RIM. We’ve seen point-of-purchase items, ginormous billboards in Times Square, and more directed efforts like the Pearl launch parties held in major metropolitan areas in Canada, the US, and the UK (whose seemed to be much more star-studded).
It’s been nearly two months since RIM’s little gem dropped in the US, so the question this week is this: What kind of presence does the BlackBerry Pearl have, exactly? What marketing, advertising, whatever have you seen that put the Pearl at top of mind? Do you approve? What would you change? This week’s winner will receive a lofty $20 gift certificate from iTunes.
Last week we tested your trust regarding user-created applications. Sorry Mr. Powers, but last week’s prize of some Magmic games goes to Krad, who often creates some things himself, but is wary of the first malware that’ll kill his device. Thanks for all of your emphaticness surrounding the question, folks. Enjoy yourselves this weekend.