“Mums” targeted by Pearl


A quick light-hearted one for you. The Pearl’s slowly making it’s way across the world and is getting set for a release down under in Australia. An article posted on Smarthouse examines who the Aussie’s think’ll be adopting that Pearl – “Mum’s”. How cute.

Check out the slight misconception here, and who’s got insight as to why the land down under thinks that Mother’s are the ideal target market? An interesting side note from the article – look at what analysts are saying about the future of mobile email.

“US market research firm Gartner has predicted that by 2016 all mobile phones will be shipped with Blackberry-style wireless e-mail.”

We’ll hold you to that, Gartner.