In the PC market, the component model came to dominate. However, times have changed, and as Mossberg explains:
“But in the post-PC era we’re in today, where the focus is on things like music players, game consoles and cellphones, the end-to-end model is the early winner. Tightly linking hardware, software and Web services propelled Apple to a huge success with its iPod. Microsoft, meanwhile, has struggled to make its component model work on these devices and, in a telling sign, is using the Apple end-to-end model itself in its Xbox game-console business.”
Microsoft also is following the Apple model with its new Zune media player, which aims to compete against the iPod. In fact, ironically, in doing so, Microsoft is turning its back on its own â€œPlaysForSureâ€ component approach that it developed for other MP3 players.