Mossberg concludes that â€œI think the end-to-end model can prevail this time, both for Apple and other companies. Consumers want choice and low prices. But they also crave the kind of simplicity and integration that the end-to-end model delivers best.â€
Appleâ€™s success should be intriguing to all of us BlackBerry fans, for RIM has clearly followed the end-to-end model in the development of its BlackBerry line. This approach has allowed RIM to give us the most elegant and functional solution in its market.
Iâ€™ve gotten to the point that I laugh when the next Windows Mobile â€œBlackBerry killerâ€ device is released and people wonder if it might be better than a BlackBerry. The latest such attempt appears to the Samsung BlackJack, which even tries to rip off the BlackBerry name. However, the device model dictates that these Windows Mobile devices simply are not going to work as well as a BlackBerry.
I agree with Robb Dunewood of RIMarkable, that the most serious competition to the BlackBerry in the consumer market may just come from a company with great experience using the end-to-end device modelâ€¦namely, Apple, when it releases its long anticipated iPhone.
In todayâ€™s market, the Apple and BlackBerry way of creating technology products is the winner.