It’s Wednesday, that means that our ringer of a contributor has corresponded once again and we can bring you another ThoughtPiece. This week, Thought looks into the Apple and BlackBerry methods of moving forward in the wireless world. Does one edge out the other? Read on. Thanks, Thought.
ThoughtPiece: Apple & BlackBerry – Great minds think alike
This past weekend I, like so many others, visited a local mall to do a little holiday shopping and people watching. Iâ€™m fortunate enough that this mall has an Apple store, in which I usually seek refuge while my wife does her shopping. What amazes me is that this store is always packed with people no matter what time of the year and is easily one of the most popular in the entire mall. Clearly, Apple is doing something right and capturing the imagination of the public like few other companies. How do they do it?
I believe a lot of their magic traces itself to their business model. Remember, business models usually determine the fate of product models. Apple uses what is called an end-to-end model, and Walt Mossberg explained it very well a while ago in his Wall Street Journal article:
“For many years, there have been two models of how to make computers and other digital devices. One is the component model, championed by Microsoft. The other is the end-to-end model, championed by Apple.
In the component model, many companies make hardware and software that run on a standard platform, creating inexpensive commodity devices that don’t always work perfectly together, but get the job done. In the end-to-end model, one company designs both the hardware and software, which work smoothly together, but the products cost more and limit choice.”