Comments on: Palm launches $25 million Treo campaign http://www.blackberrycool.com/2006/12/14/palm-launches-25-million-treo-campaign/ The voice of the BlackBerry community. Sat, 18 May 2013 20:02:00 +0000 hourly 1 http://wordpress.org/?v= By: RIMarkable http://www.blackberrycool.com/2006/12/14/palm-launches-25-million-treo-campaign/comment-page-1/#comment-61364 RIMarkable Thu, 14 Dec 2006 21:24:51 +0000 http://www.blackberrycool.com/2006/12/14/002987/#comment-61364 RIM Should Take a Page Out of Palm’s Marketing Book

BlackBerry competitor Palm has just embarked on a six-month, $25 million advertising campaign that launched this week for the Treo 680.
AKQA developed the Treo 680 campaign, which incorporates a media mix of print, out-of-home, online, mobile and vir…

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