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	<title>Comments on: Palm launches $25 million Treo campaign</title>
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		<title>By: RIMarkable</title>
		<link>http://www.blackberrycool.com/2006/12/14/palm-launches-25-million-treo-campaign/comment-page-1/#comment-61364</link>
		<dc:creator>RIMarkable</dc:creator>
		<pubDate>Thu, 14 Dec 2006 21:24:51 +0000</pubDate>
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		<description>&lt;strong&gt;RIM Should Take a Page Out of Palm&#8217;s Marketing Book&lt;/strong&gt;

	BlackBerry competitor Palm has just embarked on a six-month, $25 million advertising campaign that launched this week for the Treo 680.
	AKQA developed the Treo 680 campaign, which incorporates a media mix of print, out-of-home, online, mobile and vir...</description>
		<content:encoded><![CDATA[<p><strong>RIM Should Take a Page Out of Palm&#8217;s Marketing Book</strong></p>
<p>	BlackBerry competitor Palm has just embarked on a six-month, $25 million advertising campaign that launched this week for the Treo 680.<br />
	AKQA developed the Treo 680 campaign, which incorporates a media mix of print, out-of-home, online, mobile and vir&#8230;</p>
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