What’s in a name? A lot. And (un)fortunately, for Apple, the iPhone name has been a grab bag of sorts over the past year. One thing, though. The same smarty pants that have provided you with iPod’s and iBook’s forgot to iTrademark the iPhone name. There’s a lengthy (yet entertaining) piece over at Gizmodo detailing the whole ordeal. But the gist? The iPhone won’t be called the iPhone once it hits the shelves come January. If you had the almighty power, what name would you give it (I’m handing out points for cleverness, remember that).
“Superficially, it’s Apple’s loss, because the name has been built up by blogs and the mainstream press, to stand for the most highly coveted piece of vapor, ever. But those articles are only there in response to the fanatical desire for a cellphone most — except Steve (Jobs_, its designers, those working on the ad campaigns, and Kevin Rose informers — know zero factual information about. It is the Cult of Mac’s most fantastic religious symbol.