Comments on: Capturing the 18-24′s http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/ The voice of the BlackBerry community. Sat, 11 Feb 2012 05:22:00 +0000 hourly 1 http://wordpress.org/?v= By: BlackBerryCool » Help: BlackBerry advertising archive http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-78490 BlackBerryCool » Help: BlackBerry advertising archive Wed, 31 Jan 2007 15:37:36 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-78490 [...] If you’re a regular BBCool reader, you’ll know that advertising holds a soft spot in my tiny heart. A new project I’d like to assemble is an archive of all advertising that’s BlackBerry-related. If any of you have any scans or items that you could contribute, please email me at steve [at] blackberrycool [dot] com, noting the advertisement’s context and any other info you think we and the other readers should know. Check out a couple that I managed to scrape up after the jump, but I think it’d be great to see an evolution of sorts. Your help and patronage, as always, is greatly appreciated. [...] [...] If you’re a regular BBCool reader, you’ll know that advertising holds a soft spot in my tiny heart. A new project I’d like to assemble is an archive of all advertising that’s BlackBerry-related. If any of you have any scans or items that you could contribute, please email me at steve [at] blackberrycool [dot] com, noting the advertisement’s context and any other info you think we and the other readers should know. Check out a couple that I managed to scrape up after the jump, but I think it’d be great to see an evolution of sorts. Your help and patronage, as always, is greatly appreciated. [...]

]]> By: BlackBerryCool » Handmark targets men’s insecurities http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-69785 BlackBerryCool » Handmark targets men’s insecurities Tue, 09 Jan 2007 14:18:38 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-69785 [...] Marketing is a topic we love touching on at BBCool. Last week we talked about capturing that 18-24 demographic, and today we’re discussing how Handmark is making men feel bad about asking for directions and trying to hawk their product our way (ok, maybe I’m just reading into it). [...] [...] Marketing is a topic we love touching on at BBCool. Last week we talked about capturing that 18-24 demographic, and today we’re discussing how Handmark is making men feel bad about asking for directions and trying to hawk their product our way (ok, maybe I’m just reading into it). [...]

]]> By: L. M. Lloyd http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68627 L. M. Lloyd Thu, 04 Jan 2007 21:28:51 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68627 I'm an old fart (at least in terms of the ages being discussed in this article) at 36, but I think the best marketing tool RIM ever had among the youth was the Sidekick! I can't count how many young people I have met who got a Sidekick because it was hip, got used to having their messaging wherever they went, and then got really fed up with the poor reliability and slow servers of Danger, only to switch to a BlackBerry. I really think that Danger did most of the work of selling young people on an "always connected lifestyle" but couldn't deliver on the promise. Now all RIM has to do is make devices that don't look dorky, and deliver on the promises Danger couldn't. I think the Pearl and 8800 are a good step in that direction, because they look good, and don't exude the "I'm an IT nerd" aura of the earlier BlackBerries. I’m an old fart (at least in terms of the ages being discussed in this article) at 36, but I think the best marketing tool RIM ever had among the youth was the Sidekick! I can’t count how many young people I have met who got a Sidekick because it was hip, got used to having their messaging wherever they went, and then got really fed up with the poor reliability and slow servers of Danger, only to switch to a BlackBerry.

I really think that Danger did most of the work of selling young people on an “always connected lifestyle” but couldn’t deliver on the promise. Now all RIM has to do is make devices that don’t look dorky, and deliver on the promises Danger couldn’t.

I think the Pearl and 8800 are a good step in that direction, because they look good, and don’t exude the “I’m an IT nerd” aura of the earlier BlackBerries.

]]> By: L. M. Lloyd http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484500 L. M. Lloyd Thu, 04 Jan 2007 21:28:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484500 I'm an old fart (at least in terms of the ages being discussed in this article) at 36, but I think the best marketing tool RIM ever had among the youth was the Sidekick! I can't count how many young people I have met who got a Sidekick because it was hip, got used to having their messaging wherever they went, and then got really fed up with the poor reliability and slow servers of Danger, only to switch to a BlackBerry. I really think that Danger did most of the work of selling young people on an "always connected lifestyle" but couldn't deliver on the promise. Now all RIM has to do is make devices that don't look dorky, and deliver on the promises Danger couldn't. I think the Pearl and 8800 are a good step in that direction, because they look good, and don't exude the "I'm an IT nerd" aura of the earlier BlackBerries. I’m an old fart (at least in terms of the ages being discussed in this article) at 36, but I think the best marketing tool RIM ever had among the youth was the Sidekick! I can’t count how many young people I have met who got a Sidekick because it was hip, got used to having their messaging wherever they went, and then got really fed up with the poor reliability and slow servers of Danger, only to switch to a BlackBerry.

I really think that Danger did most of the work of selling young people on an “always connected lifestyle” but couldn’t deliver on the promise. Now all RIM has to do is make devices that don’t look dorky, and deliver on the promises Danger couldn’t.

I think the Pearl and 8800 are a good step in that direction, because they look good, and don’t exude the “I’m an IT nerd” aura of the earlier BlackBerries.

]]> By: nb http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68600 nb Thu, 04 Jan 2007 17:51:52 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68600 I spend almost all my spare time salivating over Blackberry models old and new. I find the only thing stopping me from taking the plunge is that the cost of the plans is prohbitive. Devices can be found cheap on Ebay and the like, but close to $100/month to talk on the phone for a recent college grad - that's hard to swallow (somebody explain to me how parents justify paying that for a 16-year-old, or how a 16-year-old can afford it). I spend almost all my spare time salivating over Blackberry models old and new. I find the only thing stopping me from taking the plunge is that the cost of the plans is prohbitive. Devices can be found cheap on Ebay and the like, but close to $100/month to talk on the phone for a recent college grad – that’s hard to swallow (somebody explain to me how parents justify paying that for a 16-year-old, or how a 16-year-old can afford it).

]]> By: nb http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484499 nb Thu, 04 Jan 2007 17:51:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484499 I spend almost all my spare time salivating over Blackberry models old and new. I find the only thing stopping me from taking the plunge is that the cost of the plans is prohbitive. Devices can be found cheap on Ebay and the like, but close to $100/month to talk on the phone for a recent college grad - that's hard to swallow (somebody explain to me how parents justify paying that for a 16-year-old, or how a 16-year-old can afford it). I spend almost all my spare time salivating over Blackberry models old and new. I find the only thing stopping me from taking the plunge is that the cost of the plans is prohbitive. Devices can be found cheap on Ebay and the like, but close to $100/month to talk on the phone for a recent college grad – that’s hard to swallow (somebody explain to me how parents justify paying that for a 16-year-old, or how a 16-year-old can afford it).

]]> By: Chris http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68516 Chris Thu, 04 Jan 2007 05:44:53 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68516 I'm 21 and have had a pearl since launch. I paid for it without leeching off the parentals. The biggest draw for me, especially coming from a sidekick, was the always connected aspect. And some may say the sidekick was always connected, it was, but was very limited. The push email from any account, and the fact that you could do basically anything with the pearl, short of making your cat talk, sold me on the device. And it does it all in a small device. The size was the only thing stopping me before, and now since it doesn't feel like a hockey puck, its bearable. It is an amazing device that no one should be without. I’m 21 and have had a pearl since launch. I paid for it without leeching off the parentals. The biggest draw for me, especially coming from a sidekick, was the always connected aspect. And some may say the sidekick was always connected, it was, but was very limited. The push email from any account, and the fact that you could do basically anything with the pearl, short of making your cat talk, sold me on the device. And it does it all in a small device. The size was the only thing stopping me before, and now since it doesn’t feel like a hockey puck, its bearable. It is an amazing device that no one should be without.

]]> By: Chris http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484498 Chris Thu, 04 Jan 2007 05:44:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484498 I'm 21 and have had a pearl since launch. I paid for it without leeching off the parentals. The biggest draw for me, especially coming from a sidekick, was the always connected aspect. And some may say the sidekick was always connected, it was, but was very limited. The push email from any account, and the fact that you could do basically anything with the pearl, short of making your cat talk, sold me on the device. And it does it all in a small device. The size was the only thing stopping me before, and now since it doesn't feel like a hockey puck, its bearable. It is an amazing device that no one should be without. I’m 21 and have had a pearl since launch. I paid for it without leeching off the parentals. The biggest draw for me, especially coming from a sidekick, was the always connected aspect. And some may say the sidekick was always connected, it was, but was very limited. The push email from any account, and the fact that you could do basically anything with the pearl, short of making your cat talk, sold me on the device. And it does it all in a small device. The size was the only thing stopping me before, and now since it doesn’t feel like a hockey puck, its bearable. It is an amazing device that no one should be without.

]]> By: optimuscrime http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68507 optimuscrime Thu, 04 Jan 2007 03:20:18 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68507 I got my first Blackberry, an 850, in 2000. I was 20. At the time, I was in university and trying to run the tech end of a nonprofit org. Trying to balance these made having instant email indispensable. Since then, I've had a 6750 and a 7250. It's funny: In my early twenties, it was purely for work. Now, in my late twenties, it's fifty-fifty work and play. I got my first Blackberry, an 850, in 2000. I was 20. At the time, I was in university and trying to run the tech end of a nonprofit org. Trying to balance these made having instant email indispensable. Since then, I’ve had a 6750 and a 7250. It’s funny: In my early twenties, it was purely for work. Now, in my late twenties, it’s fifty-fifty work and play.

]]> By: optimuscrime http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484497 optimuscrime Thu, 04 Jan 2007 03:20:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484497 I got my first Blackberry, an 850, in 2000. I was 20. At the time, I was in university and trying to run the tech end of a nonprofit org. Trying to balance these made having instant email indispensable. Since then, I've had a 6750 and a 7250. It's funny: In my early twenties, it was purely for work. Now, in my late twenties, it's fifty-fifty work and play. I got my first Blackberry, an 850, in 2000. I was 20. At the time, I was in university and trying to run the tech end of a nonprofit org. Trying to balance these made having instant email indispensable. Since then, I’ve had a 6750 and a 7250. It’s funny: In my early twenties, it was purely for work. Now, in my late twenties, it’s fifty-fifty work and play.

]]> By: Steven http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68506 Steven Thu, 04 Jan 2007 02:32:08 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68506 I'm 16 and have 3 or 4 friends with Blackberry's. I love mine! I have an 8700c I’m 16 and have 3 or 4 friends with Blackberry’s. I love mine! I have an 8700c

]]> By: Steven http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484496 Steven Thu, 04 Jan 2007 02:32:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484496 I'm 16 and have 3 or 4 friends with Blackberry's. I love mine! I have an 8700c I’m 16 and have 3 or 4 friends with Blackberry’s. I love mine! I have an 8700c

]]> By: Kyle Simmons http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68476 Kyle Simmons Wed, 03 Jan 2007 23:29:25 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68476 I am 17 and I have had a blackberry since the middle of last year and the biggest draw for me was that I could stay connected and have utility such as a full HTML web browsing when I'm away from home or my computer. I recently bought the Pearl for my Birthday in November and it's a perfect fit for me in that it as least has media capabilities and expandability which was a big draw for me. But if and when RIM goes after the 18-24 group, I'll be the first to help spread Blackberry Fever among them. I am 17 and I have had a blackberry since the middle of last year and the biggest draw for me was that I could stay connected and have utility such as a full HTML web browsing when I’m away from home or my computer. I recently bought the Pearl for my Birthday in November and it’s a perfect fit for me in that it as least has media capabilities and expandability which was a big draw for me. But if and when RIM goes after the 18-24 group, I’ll be the first to help spread Blackberry Fever among them.

]]> By: Kyle Simmons http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484495 Kyle Simmons Wed, 03 Jan 2007 23:29:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484495 I am 17 and I have had a blackberry since the middle of last year and the biggest draw for me was that I could stay connected and have utility such as a full HTML web browsing when I'm away from home or my computer. I recently bought the Pearl for my Birthday in November and it's a perfect fit for me in that it as least has media capabilities and expandability which was a big draw for me. But if and when RIM goes after the 18-24 group, I'll be the first to help spread Blackberry Fever among them. I am 17 and I have had a blackberry since the middle of last year and the biggest draw for me was that I could stay connected and have utility such as a full HTML web browsing when I’m away from home or my computer. I recently bought the Pearl for my Birthday in November and it’s a perfect fit for me in that it as least has media capabilities and expandability which was a big draw for me. But if and when RIM goes after the 18-24 group, I’ll be the first to help spread Blackberry Fever among them.

]]> By: Miguel http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-68462 Miguel Wed, 03 Jan 2007 21:32:04 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-68462 I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 - 24 year olds. I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 – 24 year olds.

]]> By: Miguel http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484492 Miguel Wed, 03 Jan 2007 21:32:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484492 I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 - 24 year olds. I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 – 24 year olds.

]]> By: Miguel http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484493 Miguel Wed, 03 Jan 2007 21:32:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484493 I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 - 24 year olds. I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 – 24 year olds.

]]> By: Miguel http://www.blackberrycool.com/2007/01/03/capturing-the-18-24s/comment-page-1/#comment-484494 Miguel Wed, 03 Jan 2007 21:32:00 +0000 http://www.blackberrycool.com/2007/01/03/003115/#comment-484494 I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 - 24 year olds. I am 24 and I had a blackberry when i was 21 with nextel. I have the Pearl now I think with the new 8800 and the pearl RIM is going to grab more market from 18 – 24 year olds.

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