So what does this mean to RIM? In the enterprise market, this device will have very little impact. Corporations are not going to be ditching their BlackBerryâ€™s for the iPhone. In fact, the introduction of this phone only underscores the importance of RIM keeping the enterprise market nailed down, as it is a more stable market than the consumer arena, where a company like Apple can drop a nuclear bomb and rearrange the whole market.
In the consumer market, the iPhone will take away sales from other vendors who market higher-end phones, including RIM. In fact, I predict that the iPhone surely will be the most coveted cell phone among consumers.
That being said, there will still be a huge consumer market for all competitors, including RIM. RIM can and still will grow the sales of their consumer product line, especially with their lower price points.
Conclusion. Russell Roberts, Professor of Economics at George Mason University, is quite enthusiastic:
“Apple hits a home run. No, a grand slam. Actually, a five-run homer, the kind you’re not supposed to try to hitâ€¦.It’s going to sell like hotcakes. Zero calorie hotcakes. Expects to ship June 2007. Jobs is claiming to aim for a 1% share of the phone market in 2008. Ten million phones. If they can get them made, they’ll sell them all.”
Michael Gartenberg, vice president and research director of Jupiter Research sums it up nicely:
â€œThe iPhone will send a shock wave that will be felt well beyond San Francisco. This is a defining moment for Apple.â€