Like I usually say to keep my inbox flame retardent: “Don’t shoot the messenger”. And if you read past the headline, you won’t be so up in arms, anyways. Through a valley of links I scrounged up this survey that shows that European consumers purchase more smartphones than Americans. Who sits on top of the list with a plethora of Palms and BlackBerrys?
“Italy has been at the forefront of driving mobile development and penetration in Europe and is also leading the adoption of smartphones by far. More than 95 percent of all Italians own a mobile phone and almost one in five buyers of new phones in the last six months (19.2%) bought smartphones.”
For the full results, I’m sure you know what to do by now.
Penetration of Smartphones in Europe and the U.S. Among Recent Phone Buyers
Western Europe * 8.80 %
Italy 19.20 %
Spain 9.50 %
UK 7.50 %
Sweden 3.60 %
Germany 4.90 %
France 3.50 %
USA 3.80 %
â€œHigh speed networks like 3G were available earlier in Europe than in the USA . To get the best out of these faster networks, mobile consumers were motivated to purchase more advanced devices like smartphones which provided a better experience with data applications,â€ said Reza Chady of Telephia.