Screw vigilante justice. Vigilante market research is where it’s at. Jibi, our newest editorial staffer and moderator over at BlackBerryForums, posed a question to the users over there, asking what would make for a better BlackBerry. Not only are the results worthwhile, but the entire article is just… jibtastic. Enjoy the read, folks.
Jibi-Jabber: What would make BlackBerry better?
In a recent posting on BlackBerryForums.com, I decided to give the users a ‘voice’ and let them sound off with their suggestions for what could make their BlackBerry experience a more enjoyable one. Some of these are absolute no-brainers that make you wonder why they haven’t been implemented already, while others are purely convenience-driven and have you scratching your head wondering about the party suggesting the feature (Read: built-in thermometer).
I personally feel that Research In Motion has done a great job in recent years with the fostering of their developer relationships, although there’s a lot left to be desired when compared to competing platforms. We now have more applications than ever for almost every possible need and want, although we have yet to reach the point of a competitive market place, thus prices for third-party software solutions remain relatively high while product selection remains low. In this particular niche of the market, two of the most requested features have been unified instant messaging and a full-featured office suite.
Document management and productivity suites have been present in the workplace (and home, for us early adopters) since the 80′s, but it was the introduction of Windows and Office 95 that really started to reach the average Joe User. The introduction of modern, user-friendly Internet that year played an obvious key role to further innovations in this sector – as the World Wide Web progressed, so did the development of Windows and Office, as well as their step-sibling alternatives.
RIM pioneered the wireless push email market, but customers are now asking for more – more document management, more mobility with their workplace. Microsoft’s flagship Windows Mobile solution has Pocket Office, some Symbian devices have Quickoffice installed by default, so the question has to be asked – “If I have the ultimate device for business mobility, why do I not have enterprise document mobility and management?”
Of course, one could purchase DynoPlex’s eOffice Professional Suite for the low cost of $200, but for me, this just seems like it should be a value-add application included with all RIM devices.