RIM named advertiser of the year in 2006

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bbwinsaward.jpgSeriously, how did I miss this? I’ve got no issues admitting when I’m wrong, but I’ll still stand strong saying RIM and the BlackBerry need some better efforts. Apparently Canada’s authority on Marketing, publication Marketing Magazine, doesn’t agree as they named Research In Motion as “Marketer of the Year” in 2006, mainly for their Pearl marketing efforts. I’m baffled that this slipped through, but seriously? REALLY?! Marketer of the year?! You’ve got to read this for yourself.

Interbrand’s Tudhope has high hopes for RIM and thinks it has a good shot at making it onto his company’s 100 Best Global Brands list in the next couple of years. To date, no Canadian company has made the list.

“What I’m happy about is they’re a global brand that remains Canadian in origin,” he says. “Now the biggest challenge will be to see how long that will be the case. Most successful brands sell to foreign buyers, which would be tragic.”

Can someone email me when reports surface that hell froze over? Much appreciated.

  • Fact

    Marketing is not just limited to the normal advertisements you’ve become accustom to ignoring. Marketing is product placement, branding, etc and RIM has done very well at that (and looks like the 2006 MARQUE AWARDS show this as well).

  • Fact

    Marketing is not just limited to the normal advertisements you’ve become accustom to ignoring. Marketing is product placement, branding, etc and RIM has done very well at that (and looks like the 2006 MARQUE AWARDS show this as well).

  • http://www.blackberrycool.com/ Steve St. Pierre

    If you’re an avid reader, you’ll note that I’m not “accustomed to ignoring” anything. One of my biggest pushes is that there’s more viral-type work done by the company.

    Still, if you ask me, RIM’s branding and overall marketing of the Pearl was average at best.

  • http://www.blackberrycool.com Steve St. Pierre

    If you’re an avid reader, you’ll note that I’m not “accustomed to ignoring” anything. One of my biggest pushes is that there’s more viral-type work done by the company.

    Still, if you ask me, RIM’s branding and overall marketing of the Pearl was average at best.

  • http://www.rimarkable.com/ Robb (RIMarkable)

    Steve,

    Calling RIM’s marketing of the Pearl average is very generous. RIM has an increadibly strong brand in BlackBerry and for the BlackBerry Pearl to see, by some estimates, a new BlackBerry subscriber adoption rate of only 20% to 30%, especially when the Pearl supposedly was “marketed” squarely at this demographic, is pretty poor in my book.

    This award is probably more about how popular the BlackBerry is and not nearly about what RIM did as far as marketing goes in 2006.

  • http://www.rimarkable.com Robb (RIMarkable)

    Steve,

    Calling RIM’s marketing of the Pearl average is very generous. RIM has an increadibly strong brand in BlackBerry and for the BlackBerry Pearl to see, by some estimates, a new BlackBerry subscriber adoption rate of only 20% to 30%, especially when the Pearl supposedly was “marketed” squarely at this demographic, is pretty poor in my book.

    This award is probably more about how popular the BlackBerry is and not nearly about what RIM did as far as marketing goes in 2006.