Seriously, how did I miss this? I’ve got no issues admitting when I’m wrong, but I’ll still stand strong saying RIM and the BlackBerry need some better efforts. Apparently Canada’s authority on Marketing, publication Marketing Magazine, doesn’t agree as they named Research In Motion as “Marketer of the Year” in 2006, mainly for their Pearl marketing efforts. I’m baffled that this slipped through, but seriously? REALLY?! Marketer of the year?! You’ve got to read this for yourself.
Interbrand’s Tudhope has high hopes for RIM and thinks it has a good shot at making it onto his company’s 100 Best Global Brands list in the next couple of years. To date, no Canadian company has made the list.
“What I’m happy about is they’re a global brand that remains Canadian in origin,” he says. “Now the biggest challenge will be to see how long that will be the case. Most successful brands sell to foreign buyers, which would be tragic.”
Can someone email me when reports surface that hell froze over? Much appreciated.