Comments on: RIM named advertiser of the year in 2006 http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/ The voice of the BlackBerry community. Wed, 22 May 2013 22:04:00 +0000 hourly 1 http://wordpress.org/?v= By: RIM launches worst ad campaign ever | blackberry phone reviews http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-523426 RIM launches worst ad campaign ever | blackberry phone reviews Thu, 09 Feb 2012 06:50:19 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-523426 [...] the head” for no discernible reason. Even the audience didn’t laugh most of the time. Opinions differ on RIM’s usual marketing prowess, but there’s no doubt they can do better than this. [...]

]]> By: RIM launches worst ad campaign ever | BlackBerry Cool http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-241965 RIM launches worst ad campaign ever | BlackBerry Cool Tue, 12 Feb 2008 12:59:46 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-241965 [...] the head” for no discernible reason. Even the audience didn’t laugh most of the time. Opinions differ on RIM’s usual marketing prowess, but there’s no doubt they can do better than [...]

]]> By: Robb (RIMarkable) http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-78590 Robb (RIMarkable) Wed, 31 Jan 2007 21:02:51 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-78590 Steve,

Calling RIM’s marketing of the Pearl average is very generous. RIM has an increadibly strong brand in BlackBerry and for the BlackBerry Pearl to see, by some estimates, a new BlackBerry subscriber adoption rate of only 20% to 30%, especially when the Pearl supposedly was “marketed” squarely at this demographic, is pretty poor in my book.

This award is probably more about how popular the BlackBerry is and not nearly about what RIM did as far as marketing goes in 2006.

]]> By: Robb (RIMarkable) http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-484894 Robb (RIMarkable) Wed, 31 Jan 2007 21:02:00 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-484894 Steve,

Calling RIM’s marketing of the Pearl average is very generous. RIM has an increadibly strong brand in BlackBerry and for the BlackBerry Pearl to see, by some estimates, a new BlackBerry subscriber adoption rate of only 20% to 30%, especially when the Pearl supposedly was “marketed” squarely at this demographic, is pretty poor in my book.

This award is probably more about how popular the BlackBerry is and not nearly about what RIM did as far as marketing goes in 2006.

]]> By: Steve St. Pierre http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-78571 Steve St. Pierre Wed, 31 Jan 2007 19:48:19 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-78571 If you’re an avid reader, you’ll note that I’m not “accustomed to ignoring” anything. One of my biggest pushes is that there’s more viral-type work done by the company.

Still, if you ask me, RIM’s branding and overall marketing of the Pearl was average at best.

]]> By: Steve St. Pierre http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-484893 Steve St. Pierre Wed, 31 Jan 2007 19:48:00 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-484893 If you’re an avid reader, you’ll note that I’m not “accustomed to ignoring” anything. One of my biggest pushes is that there’s more viral-type work done by the company.

Still, if you ask me, RIM’s branding and overall marketing of the Pearl was average at best.

]]> By: Fact http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-78567 Fact Wed, 31 Jan 2007 19:34:35 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-78567 Marketing is not just limited to the normal advertisements you’ve become accustom to ignoring. Marketing is product placement, branding, etc and RIM has done very well at that (and looks like the 2006 MARQUE AWARDS show this as well).

]]> By: Fact http://www.blackberrycool.com/2007/01/31/rim-named-advertiser-of-the-year-in-2006/comment-page-1/#comment-484892 Fact Wed, 31 Jan 2007 19:34:00 +0000 http://www.blackberrycool.com/2007/01/31/003453/#comment-484892 Marketing is not just limited to the normal advertisements you’ve become accustom to ignoring. Marketing is product placement, branding, etc and RIM has done very well at that (and looks like the 2006 MARQUE AWARDS show this as well).

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