Iotum launches Talk-Now technology preview

We’re pleased as punch to let you know about this start-up from BBCool’s hometown of Ottawa. iotum (yep, lower case) has developed a technology called “Talk-Now” that shares your availability with your contact list on your BlackBerry. I’m excited to tell you that the BlackBerry Cool team willl be sitting down with the folks from iotum next week, and we’ll be sure to tell you more then, but for now, check out the press release. Congrats, folks.

Iotum Introduces Talk-Now Technology Preview
Combines Mobile Presence with Relevance on the Blackberry® for the First Time

OTTAWA, ONTARIO (Jan. 17, 2007) –iotum has introduced Talk-Now, a revolutionary New Presence application for the Blackberry® that combines the capabilities of a to-do list and a buddy list.

Talk-Now lets users share their availability with others, notifies users when people they need to speak with are available, and shows users the availability of their contacts to speak with them. Talk-Now promises to eliminate telephone tag, by allowing users to know when the people they need to speak with are available to take their calls.

Talk-Now is the first New Presence application to hit the market. Unlike traditional presence applications, which show the same availability to every subscriber, Talk-Now uses the intelligence of the award-winning Relevance Engine to show the subscribers actual willingness to speak with specific individuals, based on their relationship to the subscriber, and what the subscriber is currently doing.

“How many calls do we make that start with, ‘is this a good time?’” said Alec Saunders, iotum CEO. “How many of us reach voice mail instead of the person we want to speak with? With Talk-Now you’ll know, before you make the call, whether the party you’re calling can talk. It’s simply a better and more effective way to reach people.”

The Talk-Now application runs on the newest Blackberry’s – the 8700 series, the Pearl, and prior Blackberry’s running OS 4.1 or higher. BlackBerry users can get a free preview account by signing up at URL REMOVED. Installation is via over-the-air download.

About iotum|Simply Relevantâ„¢

Founded in 2003, privately held iotum is a Voice 2.0 company setting out to shape a world of relevant communications where devices and services work seamlessly together to let people communicate with who they want, when they want and on the device they want. Most recently they were awarded the Prestigious CATA Alliance Innovation Award for Emerging Technology Achievement – as the best emerging technology of the year in Canada; named a DEMOgod at DEMO2006 and named to Business 2.0’s Next Net 25.

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