Research In Motion is “keen” on CRM


The topic of Customer Relationship Management (CRM) seems to be popping up more and more these days, and that’s a pretty great thing. At an event in New York the other day, Sage Software and RIM talked about their recent partnership and how they’re excited at looking into better CRM solutions.

RIM is keen to push usage of its ubiquitous BlackBerry devices beyond e-mail and Web browsing, and it says mobile CRM is on the short list. “We just completed a study of 1,600 enterprise users, and we found that 25 percent are using our devices for more than e-mail,” said Paul Briggs, of RIM BlackBerry Business Solutions. “About a quarter of those respondents are using mobile CRM, so it’s by far the leading enterprise application.”

Gartner expects strong annual growth in mobile CRM, predicting sales increases of 40 percent to 60 percent over the next two years. In addition to enabling individual customer transactions, mobile CRM solutions are increasingly delivering sales-, supply chain- and service-related reports and dashboards to managers.

With 200,000 records downloadable to a BlackBerry, Briggs says users can drill down on those reports offline, while on airplanes or otherwise disconnected from the network. Once back online, “users are interacting with CRM like they’ve never used it before, doing more frequent searches and updating information after each call.”

Read more here if you’re so inclined.

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