Weekend Contest: Market the BlackBerry 8800

127 Comments

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Big contest this week, folks. We’re giving away yet another GPS puck, it’s true. So with a prize of that magnitude, we’re not expecting any half-assed efforts here. There’s been a lot of marketing talk going on lately, so I thought we’d take that route this week and ask you folks, the target audience for RIM, what you would do if you were in their shoes.

This week we ask you: How would you market the BlackBerry 8800? By all means, you can choose more traditional forms of advertising (print, outdoor, TV), or go outside the box with guerilla efforts, or even introduce something as simple as a little direct mail piece – think hard on this one. There’ll be some secondary prizes handed out, but did we mention that the winner will walk away with a BT-359 Bluetooth GPS puck? Yeah, pretty sure we did, so do your best. Contest closes next Thursday @ midnight.

Last week we were talking about RIM’s upcoming appearance at the Barcelona 3GSM Conference. We were kind of interested in the fact that RIM will apparently “officially announce” the 8800 here, but why announce a non-3G device at a conference devoted to the topic. Ah, so confusing. Anyway, Nick wins by default because you’re all not skeptics like us. And he even won by being snarky. Congrats, Nick.

  • RCinATX

    The 8800 definately needs a ‘cool’ name that appeals to its business target audience. Today all ‘hot’ phones need a cool name. Maybe hire Donald Trumps daughter as pitchman…

  • Manbhar

    Merry XMas! BlackBerry Xmas!!!

  • Manbhar

    Merry XMas! BlackBerry Xmas!!!

  • http://zaray.info/bjs-wholesale Hillary

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  • http://zaray.info/bjs-wholesale Hillary

    Thanks for your project. I like this site. KEEP IT UP..

  • http://www.hatgelakas.com/ Peter

    How would I market the 8800?
    If it really is the greatest, who better to start marketing it to than a techie – MIT, Caltech, WPI, RPI, …etc. Turn it into a tech status symbol and the rest of the world will follow.

  • http://www.hatgelakas.com/ Peter

    How would I market the 8800?
    If it really is the greatest, who better to start marketing it to than a techie – MIT, Caltech, WPI, RPI, …etc. Turn it into a tech status symbol and the rest of the world will follow.

  • http://www.hatgelakas.com Peter

    How would I market the 8800?
    If it really is the greatest, who better to start marketing it to than a techie – MIT, Caltech, WPI, RPI, …etc. Turn it into a tech status symbol and the rest of the world will follow.

  • http://www.thehansens.com/ Dave Hansen

    Have a TV commercial of someone in the front row of a major football game such as the playoffs or the superbowl, watching their blackberry more than they are directly watching the game. The person would absolutely be identified as a sports fan with a painted shirtless body, a painted face, a huge foam hand with the index finger pointed up (for number 1), and a blackberry in the other hand for statistics, other game information and replays.

  • http://www.thehansens.com Dave Hansen

    Have a TV commercial of someone in the front row of a major football game such as the playoffs or the superbowl, watching their blackberry more than they are directly watching the game. The person would absolutely be identified as a sports fan with a painted shirtless body, a painted face, a huge foam hand with the index finger pointed up (for number 1), and a blackberry in the other hand for statistics, other game information and replays.

  • http://www.thehansens.com/ Dave Hansen

    By the way, it would be nice if the guy with the painted face and body sitting in the front row of the payoff game holding the blackberry was me.

  • http://www.thehansens.com Dave Hansen

    By the way, it would be nice if the guy with the painted face and body sitting in the front row of the payoff game holding the blackberry was me.

  • Constance Hopkins-Bailey

    The 8800 should be marketted to all ages from teenagers to adults. Fun stuff but also thing that simplify your everyday life. My Space capibilities, spreadsheets, easier sync with windows vista, and video camera (to capture special momments). The average middle class individual knows what they want and will pay for something that makes then feel important. Make the price reasonable,from the start. T-Mobile has reasonable family plans and data plans so it can be a phone for the entire family to have and enjoy. Plus everyone sees T-mobile’s comercials. I own a BB Pearl and if the price was more reasonable my teenager would have one too.
    “My BB with RIM Technology Completes Me…
    It’s Who I Am”

  • http://myBBwithRIMtechnologycompletesme... Constance Hopkins-Bailey

    The 8800 should be marketted to all ages from teenagers to adults. Fun stuff but also thing that simplify your everyday life. My Space capibilities, spreadsheets, easier sync with windows vista, and video camera (to capture special momments). The average middle class individual knows what they want and will pay for something that makes then feel important. Make the price reasonable,from the start. T-Mobile has reasonable family plans and data plans so it can be a phone for the entire family to have and enjoy. Plus everyone sees T-mobile’s comercials. I own a BB Pearl and if the price was more reasonable my teenager would have one too.
    “My BB with RIM Technology Completes Me…
    It’s Who I Am”

  • http://homepageonline.com/ Conrad

    8800 Needs a ‘catch name’ like the ‘curve’. This will give you instant ‘brand model’recognition based on it’s most innovative feature(s). Instead of just calling it 8800, the WiPhone? Watch out apple!!

  • http://homepageonline.com/ Conrad

    8800 Needs a ‘catch name’ like the ‘curve’. This will give you instant ‘brand model’recognition based on it’s most innovative feature(s). Instead of just calling it 8800, the WiPhone? Watch out apple!!

  • http://homepageonline.com Conrad

    8800 Needs a ‘catch name’ like the ‘curve’. This will give you instant ‘brand model’recognition based on it’s most innovative feature(s). Instead of just calling it 8800, the WiPhone? Watch out apple!!

  • Robert Bockenkamp

    “Blackberry…A Proud Past…A BOLD Future”

    That would be the slogan. I would have several phones from past to present above the slogan showing the advances in technology and the longevity of the brand name.

  • Robert Bockenkamp

    “Blackberry…A Proud Past…A BOLD Future”

    That would be the slogan. I would have several phones from past to present above the slogan showing the advances in technology and the longevity of the brand name.

  • Robert Bockenkamp

    So who won??

  • Robert Bockenkamp

    So who won??

  • Alan Dunn

    If the 8800 is anything like my new 8320 curve it should be very easy to market. My Curve is the first smart phone I’v had and I’m very impressed with the ease of use. I get alot of comments on the phone. MArket it the same as you did with the Curve 8300 series!

    Alan Dunn

  • Alan Dunn

    If the 8800 is anything like my new 8320 curve it should be very easy to market. My Curve is the first smart phone I’v had and I’m very impressed with the ease of use. I get alot of comments on the phone. MArket it the same as you did with the Curve 8300 series!

    Alan Dunn

  • Victor DePratti, M.D.

    The 8800 has it all. The genius of Blackberry is in its finest form, including a valuable GPS capability from the get go. Mapping/Navigation with GPS is the only way to go. Combined with the other now famous Blackberry functionality, the 8800 is a winner.

  • Victor DePratti, M.D.

    The 8800 has it all. The genius of Blackberry is in its finest form, including a valuable GPS capability from the get go. Mapping/Navigation with GPS is the only way to go. Combined with the other now famous Blackberry functionality, the 8800 is a winner.

  • http://www.watch-spongebob.com/ Spongebob Squarepants

    Like to watch Stargate Atlantis episodes and also Lost. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Look forward to reading more from you in the future.

  • http://www.watch-spongebob.com Spongebob Squarepants

    Like to watch Stargate Atlantis episodes and also Lost. I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Look forward to reading more from you in the future.