Well, folks. We talked a lot about marketing of the 8800 last week, especially leading up to the conclusion of our GPS puck giveaway where we asked how you would market the new device (did you find out who won by listening to the podcast?). So I thought I’d take a quick second to give my initial thoughts on the roll-out of the 8800 thus far, and ask for the same from all of you (as is usually the case around here).
I like it. The product website seems to be a little more involved already than that of the Pearl. And the graphics just seem to be stronger and more intriguing. And the slogan? “A stylish way to get things done”? Did they hire Bill Bernbach? That’s a pretty solid line, in my opinion. RIM, have you been eating your Wheaties? There seems to be a lot of importance on this launch for our boys in blue, and this is giving me a lot of faith in them. Who’s with me?