Mobile email no longer for the elite


Thumbs UpInteresting mobile metrics coming from the company that RIM loves to hate, Visto. The company has released research that indicates market penetration of mobile email could reach as high as 70 percent of mobile professionals by the end of 2007.

Surveying business professionals from the UK, Spain and the US, 60 percent of those surveyed admitted that, just a year ago, they regarded mobile email as solely the domain of the elite within an organisation, or just too damn expensive. Today a full 70 percent believe that the service had become less exclusive, more affordable and with far greater device choice.

The research also indicates that uptake for the service is also increasing. 50 percent of those surveyed have begun using mobile email in the last year, with 30 percent believing they would begin to use the service in the next three to 12 months. The reason for the change? A wider variety of options for device use.

“It is clear the benefits and advantages of mobility reach beyond the workplace,” says Doug Brackbill, EVP and Chief Marketing Officer of Visto. “This research indicates that by offering the opportunity to easily experience the freedom of mobility through their choice of handset and choice of service provider, Visto is delivering what the mobile user needs for both work and life productivity.”

Interestingly, only 15 percent of those using mobile email had done so because their company had instructed them.