Thanks to Robb for shoving this article under my door. Is it just me, or are the two highest RIM execs getting a little cocky as of late? First, we’ve got Balsillie saying that the BlackBerry will be the go-to when it comes to getting music onto a communications device, and now in a recent interview with Laptop Magazine, co-CEO Mike Lazaridis is nearly swearing up and down that the 8800 is the smartphone saviour (our words, not his). A great read.
Lazaridis: What the 8800 does is completely redefine what is considered a top-of-the-line phone. Not only do you get the BlackBerry experience, but this sets the standard for the appearance of these products. When you look at it the first time, it’s kind of beguiling because of the way we integrated the keyboard into the industrial design. It doesn’t look complicated.
The second thing is that the 8800 has the largest battery in its class, and look how thin it is. So we’ve put a lot of engineering into making sure that the battery technology in this product didn’t compromise the industrial design.
It’s also a no-compromise experience. And it doesn’t stress you out in any way. You’re not worrying about it crashing or resetting. It’s not refusing to send for some reason or not receiving e-mail. That’s what we spent the last decade getting right, and now we’re refining the look and feel of these things.