I’m not saying the Globe and Mail gets their tips from BlackBerry Cool, but… ok, that’s exactly what I’m saying. One of their writers has put together a piece behind corporations using social-networking tools like MySpace and Facebook to reach a demographic that really isn’t susceptible to modern advertising efforts.
However, marketing experts note in the piece that a lot of heavy users are actually about the age of 35, thus opening the door for more adult-focused brands.
“A consumer who is into a particular social networking site visits it numerous times a day and spends a lot of time on it,” says Jeff Roach, managing director at Toronto marketing firm Youthography Inc.
“I think a lot of marketers are thinking, ‘how do we tap into those eyeballs there?’ “