I wonder if the level of service changed inside, or if the beauty really is only skin deep. Time will tell, I suppose. It looks as though the AT&T rebranding’s finally coming to fruition as AT&T has opened their first rebranded Cingular store – now the AT&T Experience Store – in Houston, Texas. The store is larger than the typical Cingular location and will showcase AT&T’s diverse product and service line-up.
It is also the first to feature a fully integrated media experience made possible through convergence by encouraging interaction with the company’s extensive portfolio of wireless, broadband, video and wireline voice products and services via several experience and personalization stations located throughout the store.
“The AT&T Experience Store in Houston is what the new AT&T is all about,” said Stan Sigman, Wireless president & CEO, AT&T Inc. “All of the communications and entertainment products consumers want are in one place, and under one roof.”